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Analyzing Consumer Purchase Behavior in the Context of Mobile Phones: Webrooming vs. Showrooming
Journal of Informatics Education and ResearchIn the era of Omni channel retailing, consumers are spoilt for choices. They may adopt different channels for information search and purchase. Webrooming is searching for information online and ending up purchasing the product offline whereas Showrooming
Mrs Archana, R. Motta, Dr. S. Kavitha
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International Conference on Computing Communication and Networking Technologies
The swift rise of immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) has transformed the retail customer experience. These applications enable consumers to virtually test products, envision items in their environments, and ...
Sahil Kohli, R. Shukla
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The swift rise of immersive technologies such as Augmented Reality (AR) and Virtual Reality (VR) has transformed the retail customer experience. These applications enable consumers to virtually test products, envision items in their environments, and ...
Sahil Kohli, R. Shukla
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Οι πρακτικές showrooming και webrooming στο σύγχρονο «πανκαναλικό» περιβάλλον
2022Οι σύγχρονες συνθήκες έντονου ανταγωνισμού, κοινωνικής και οικονομικής αστάθειας λόγω της πανδημίας και των προγενέστερων οικονομικών κρίσεων δημιουργούν ένα δυναμικό πλαίσιο εξέλιξης και υποχρεώνουν κάθε επιχείρηση να προβεί τόσο σε λεπτομερή αποτύπωση της χρήσης των καναλιών όσο και σε λεπτομερή ανάλυση των συμπεριφορών που αναπτύσσουν οι καταναλωτές.
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Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science)
The development of current consumer behavior shows shopping behavior using more than one channel to reduce fog. This study tries to offer a theoretical concept of omnichannel shopping behavior based on self-determination theory to explain what drives and
Resita Septia Rahma +3 more
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The development of current consumer behavior shows shopping behavior using more than one channel to reduce fog. This study tries to offer a theoretical concept of omnichannel shopping behavior based on self-determination theory to explain what drives and
Resita Septia Rahma +3 more
semanticscholar +1 more source
Ekonis: Jurnal Ekonomi dan Bisnis
: The development of current consumer behavior shows shopping behavior using more than one channel to reduce fog. This study tries to offer a theoretical concept of omnichannel shopping behavior based on self-determination theory to explain what drives ...
Resita Septia Rahma
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: The development of current consumer behavior shows shopping behavior using more than one channel to reduce fog. This study tries to offer a theoretical concept of omnichannel shopping behavior based on self-determination theory to explain what drives ...
Resita Septia Rahma
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ICIEMC Proceedings
Vivenciam-se tempos de grandes mudanças, nos quais os acontecimentos ocorrem a uma velocidade exponencial. Para acompanhar esta evolução é imperativo para as organizações desenvolver estratégias que permitam não apenas conhecer os comportamentos online e offline dos consumidores mas, também, prever esses mesmos comportamentos.
Santos, Ana Beatriz +2 more
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Vivenciam-se tempos de grandes mudanças, nos quais os acontecimentos ocorrem a uma velocidade exponencial. Para acompanhar esta evolução é imperativo para as organizações desenvolver estratégias que permitam não apenas conhecer os comportamentos online e offline dos consumidores mas, também, prever esses mesmos comportamentos.
Santos, Ana Beatriz +2 more
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Evaluating the webrooming behaviour for mobile phones
International Journal of Business Innovation and Research, 2022Parvi Bharti +3 more
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Omnichannel (Bütüncül Kanal) Müşteri Deneyiminin Webrooming Niyetine Etkisi
Tesam akademi dergisiBu çalışma, omnichannel (bütüncül kanal) müşteri deneyiminin webrooming niyeti üzerindeki etkilerini incelemeyi ve bu ilişkide hayal kırıklığı ile çevrimiçi risk algısının rolünü analiz etmeyi amaçlamaktadır.
Aslıhan Bekaroğlu Özatar
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Hedging the Purchase: Integrating Financial Risk into the Webrooming Journey
Journal of Asian development studiesIn this study, the authors analyse the effects of smart shopping perception, salesperson assistance, and socialisation on webrooming behaviour, with financial risk as a moderating factor. PLS-SEM is used to analyse the data and shows that these variables
Ahsan Azim, A. Sadiq, Assadullah Sarobi
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The Effect of Information Technology on Business and Marketing Intelligence Systems, 2023
W. Nadzri +5 more
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W. Nadzri +5 more
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