Results 31 to 40 of about 408 (145)
Psychology &Marketing, Volume 39, Issue 8, Page 1660-1671, August 2022., 2022 Abstract Reality‐enhancing technologies such as augmented reality and virtual reality are rapidly becoming a part of everyday life. Seizing this moment, we set out a research agenda for studying the psychological mechanisms underpinning consumer experiences with these new technologies, structured around four application areas: (1) delivering innovative
Tim Hilken +7 more
wiley +1 more source
Optimal Omnichannel Development Strategy in O2O Supply Chain under the Impact of Webrooming
Mathematical Problems in Engineering, Volume 2022, Issue 1, 2022., 2022 This study analyzes how webrooming affects the O2O supply chain of an e‐tailer and a brick‐and‐mortar store. Two types of brick‐and‐mortar stores are considered: self‐owned and franchised. We first determine via game theory the optimal pricing and service decisions for the e‐tailer and brick‐and‐mortar store when prices are uniform or nonuniform online
Shizhen Bai +2 more
wiley +1 more source
Differences between webrooming and showrooming in terms of selected consumer perception factor
Entrepreneurship and Sustainability Issues, 2022 In order to find out whether customers perceive (any) differences between the types of shopping channels (webrooming or showrooming) when it comes to buying clothes and footwear (given the selected factors), the study used the theoretical framework of ...
Mária Oleárová +3 more
doaj +1 more source
Optimal Online Service Strategy and Price Decision in Omnichannel Retail
Mathematical Problems in Engineering, Volume 2022, Issue 1, 2022., 2022 As a new emerging sales promotion tool, various types of online services are increasingly adopted by firms to improve consumers’ satisfaction and then increase profit. This paper simulates a two‐echelon supply chain where a supplier sells the product through an offline or online retailer. Online channel is characterised by direct selling and reselling.
Guojun Ji +4 more
wiley +1 more source
Optimal Showroom Service Strategy and Power Structure for Retailers considering Consumer Return
Discrete Dynamics in Nature and Society, Volume 2021, Issue 1, 2021., 2021 This paper investigates the optimal showroom service strategy and power structure for online and offline retailers considering online consumer return. Combining two service strategies and three competition power structures, six models are constructed to analyze the effects of the showrooming effect and consumer return on retailers’ decisions and ...
Xuemei Zhang +5 more
wiley +1 more source
ESTRATÉGIAS DE CONVERGÊNCIA ON-LINE-OFF-LINE DA CACAU SHOW PARA O ENGAJAMENTO DE SEUS CONSUMIDORES
Revista Brasileira de Contabilidade e Gestão, 2021 Este estudo tem como objetivo compreender as estratégias de convergência on-line-off-line utilizadas pela marca Cacau Show para engajamento de seus consumidores.
Luciane Pereira Viana +1 more
doaj +1 more source
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
doaj +1 more source
Understanding Omni-Channel Shopping Value from a Customer Perspective
Maketingu Janaru, 2021 The aim of this paper is to provide a research perspective for understanding omni-channel shopping value (Huré, Picot-Coupey, & Ackermann, 2017) from a customer point of view.
Takashi Okutani
doaj +1 more source
Pricing Strategies of Multichannel Apparel Supply Chain Based on Showrooming and Information Sharing
Mathematical Problems in Engineering, Volume 2021, Issue 1, 2021., 2021 This paper examines the influence of information forecast accuracy on the profits of the supply chain under the circumstance of a multichannel apparel supply chain. Due to the emergence of multichannel, customer showrooming behavior is becoming increasingly prevalent.
Shanshan Wang +3 more
wiley +1 more source
The effect of consumers' unplanned buying behavior on post purchase regret and webrooming behavior [PDF]
, 2021 Lisansüstü Eğitim Enstitüsü, İşletme Ana Bilim DalıBu çalışmanın temel amacı, plansız satın alma davranışının satın alma sonrası pişmanlık ve webrooming davranışı üzerindeki etkisini araştırmaktır.
Gökçe, Gülcan
core +1 more source