Results 21 to 30 of about 1,402 (182)

Digital sales channels and the relationship between product and international diversification: Evidence from going digital retail MNEs

Global Strategy Journal, Volume 13, Issue 4, Page 830-856, November 2023., 2023
Abstract Research Summary We argue that in the era of e‐commerce, retail firms can simultaneously grow their product and international portfolio by adopting a multichannel strategy, that is, using digital and physical channels. Drawing on the resource bundling perspective, we argue that the previously advocated negative relationship between product and
Georgios Batsakis, Palitha Konara, Vasilis Theoharakis   +2 more
wiley   +1 more source

The evolving direct‐to‐consumer retail model: A review and research agenda

International Journal of Consumer Studies, Volume 47, Issue 6, Page 2816-2842, November 2023., 2023
Abstract The substantial growth of e‐commerce sales, driven by digital advancements, has enticed brands to sell direct‐to‐consumers (DTC) online. Despite the growth of the DTC online retail model in practice, academic literature remains fragmented. This systematic review is timely as it meets the need for a comprehensive understanding of the evolution ...
Samantha McKee, Sean Sands, Jason Ian Pallant, Justin Cohen   +3 more
wiley   +1 more source

Exploring the role of the Amazon effect on customer expectations: An analysis of user‐generated content in consumer electronics retailing

Journal of Consumer Behaviour, Volume 22, Issue 5, Page 1062-1073, September/October 2023., 2023
Abstract While Amazon's disruption of the retail market has been associated with significant changes in consumer behavior, empirical studies on how interacting with Amazon has changed customers' expectations toward other offline/online retailers remain scarce. Such Amazon‐driven perceptions of service attributes are sometimes referred to as the ‘Amazon
Agostino Vollero, Domenico Sardanelli, Alfonso Siano   +2 more
wiley   +1 more source

Different kinds of research shoppers, different cognitive-affective consequences [PDF]

Spanish Journal of Marketing-ESIC, 2019
Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming.
Nuria Viejo-Fernández, María José Sanzo-Pérez, Rodolfo Vázquez-Casielles   +2 more
doaj   +1 more source

Variety of shopping modes: theoretical framework, pivotal factors, and managerial implications

Journal of Business Economics and Management, 2023
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service,
Ignacio Redondo, Jean-Philippe Charron
doaj   +1 more source

Asking your phone or a frontline employee? The influence of in‐store information source on choice overload, responsibility, and confidence among young consumers

Psychology &Marketing, Volume 40, Issue 9, Page 1877-1893, September 2023., 2023
Abstract Consumers frequently use mobile phones in a store to search for external information as an alternative to consulting with frontline employees. Mobile phone usage is especially prevalent among young consumers. Drawing on qualitative study results and existing literature, we conceptualize the effects of different in‐store information sources on ...
Tobias Schaefers, Andreas Kessenbrock, Gerrit Cziehso, Monika Kukar‐Kinney   +3 more
wiley   +1 more source

Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity

Psychology &Marketing, Volume 40, Issue 7, Page 1280-1298, July 2023., 2023
Abstract Omnichannel represents a customer‐oriented distribution paradigm through which retailers can deliver a seamless customer experience and create an authentic brand narrative that is communicated to customers across diverse touchpoints. Despite the increasing relevance of the omnichannel approach, research on how omnichannel can affect the ...
Marta Massi, Chiara Piancatelli, Andrea Vocino   +2 more
wiley   +1 more source

I can’t believe online. A study on how negative reviews move online shoppers to offline channel

Asia Marketing Journal, 2022
Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there?
Hyo-jeong Kim, Sang man Han
doaj   +1 more source

Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour

Journal of Consumer Behaviour, Volume 22, Issue 1, Page 217-232, January/February 2023., 2023
Abstract The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis ...
Weng Marc Lim, Satish Kumar, Nitesh Pandey, Deepak Verma, Divesh Kumar   +4 more
wiley   +1 more source

The past, present, and future of retail analytics: Insights from a survey of academic research and interviews with practitioners

Production and Operations Management, Volume 31, Issue 10, Page 3727-3748, October 2022., 2022
Abstract We document the evolution of academic research through a bibliometric analysis of 123 retail analytics articles published in top operations management journals from 2000 to 2020. We isolate nine decision areas via manual coding that we verify using automated text analysis (topic modeling).
Robert P. Rooderkerk, Nicole DeHoratius, Andrés Musalem   +2 more
wiley   +1 more source