Results 21 to 30 of about 408 (145)
Webrooming and showrooming: a multi-stage consumer decision process
Marketing Intelligence & Planning, 2021 PurposeThe purpose of this research is to propose and validate a theoretical framework explaining web-rooming and showrooming as a multi-stage decision-making process. The authors have used consumer purchase decision-making theories to propose a model that identifies showrooming and webrooming as a combination of two decisions, channel choice during ...
Srabanti Mukherjee, Swagato Chatterjee
openaire +3 more sources
Global Strategy Journal, Volume 13, Issue 4, Page 830-856, November 2023., 2023 Abstract Research Summary We argue that in the era of e‐commerce, retail firms can simultaneously grow their product and international portfolio by adopting a multichannel strategy, that is, using digital and physical channels. Drawing on the resource bundling perspective, we argue that the previously advocated negative relationship between product and
Georgios Batsakis +2 more
wiley +1 more source
The evolving direct‐to‐consumer retail model: A review and research agenda
International Journal of Consumer Studies, Volume 47, Issue 6, Page 2816-2842, November 2023., 2023 Abstract The substantial growth of e‐commerce sales, driven by digital advancements, has enticed brands to sell direct‐to‐consumers (DTC) online. Despite the growth of the DTC online retail model in practice, academic literature remains fragmented. This systematic review is timely as it meets the need for a comprehensive understanding of the evolution ...
Samantha McKee +3 more
wiley +1 more source
Journal of Consumer Behaviour, Volume 22, Issue 5, Page 1062-1073, September/October 2023., 2023 Abstract While Amazon's disruption of the retail market has been associated with significant changes in consumer behavior, empirical studies on how interacting with Amazon has changed customers' expectations toward other offline/online retailers remain scarce. Such Amazon‐driven perceptions of service attributes are sometimes referred to as the ‘Amazon
Agostino Vollero +2 more
wiley +1 more source
Journal of Consumer Behaviour, Volume 22, Issue 5, Page 1237-1264, September/October 2023., 2023 Abstract In an omnichannel era, businesses and marketers need insights into the dynamics of customer shopping behaviors, particularly the interplay between omnichannel, showrooming, and webrooming behaviors. This study investigates the evolution and trends of the research and channel shopping behaviors (RCSB) domain, spanning from 1998 to 2022 ...
Alrence S. Halibas +4 more
wiley +1 more source
Psychology &Marketing, Volume 40, Issue 9, Page 1877-1893, September 2023., 2023 Abstract Consumers frequently use mobile phones in a store to search for external information as an alternative to consulting with frontline employees. Mobile phone usage is especially prevalent among young consumers. Drawing on qualitative study results and existing literature, we conceptualize the effects of different in‐store information sources on ...
Tobias Schaefers +3 more
wiley +1 more source
Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
Psychology &Marketing, Volume 40, Issue 7, Page 1280-1298, July 2023., 2023 Abstract Omnichannel represents a customer‐oriented distribution paradigm through which retailers can deliver a seamless customer experience and create an authentic brand narrative that is communicated to customers across diverse touchpoints. Despite the increasing relevance of the omnichannel approach, research on how omnichannel can affect the ...
Marta Massi +2 more
wiley +1 more source
Variety of shopping modes: theoretical framework, pivotal factors, and managerial implications
Journal of Business Economics and Management, 2023 With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service,
Ignacio Redondo, Jean-Philippe Charron
doaj +1 more source
Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour
Journal of Consumer Behaviour, Volume 22, Issue 1, Page 217-232, January/February 2023., 2023 Abstract The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour (JCB) is an international journal dedicated to publishing the latest developments of consumer behaviour. To gain an understanding of the evolution and trends in consumer behaviour, this study presents a retrospective review of JCB using bibliometric analysis ...
Weng Marc Lim +4 more
wiley +1 more source
Production and Operations Management, Volume 31, Issue 10, Page 3727-3748, October 2022., 2022 Abstract We document the evolution of academic research through a bibliometric analysis of 123 retail analytics articles published in top operations management journals from 2000 to 2020. We isolate nine decision areas via manual coding that we verify using automated text analysis (topic modeling).
Robert P. Rooderkerk +2 more
wiley +1 more source