Results 11 to 20 of about 1,402 (182)
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions [PDF]
Journal of Consumer Behaviour, Volume 22, Issue 5, Page 1237-1264, September/October 2023., 2023 In an omnichannel era, businesses and marketers need insights into the dynamics of customer shopping behaviors, particularly the interplay between omnichannel, showrooming, and webrooming behaviors. This study investigates the evolution and trends of the
Akbari, Mohammadreza +4 more
core +3 more sources
Journal of Consumer Behaviour, Volume 23, Issue 3, Page 1602-1619, May 2024., 2023 This research aims to examine luxury shoppers' webrooming intention, mediating (utilitarian value and hedonic value), and moderating (online perceived risk and reviews) effects.
Umair Akram, Rambabu Lavuri
semanticscholar +2 more sources
Combining channels to make smart purchases: The role of webrooming and showrooming [PDF]
, 2020 In this study, the authors analyse the influence of specific combinations of online and physical channels (webrooming and showrooming) on the customer experience, specifically, on smart shopping perceptions and feelings.
Flavián, Carlos +2 more
core +2 more sources
SEISENSE Business ReviewWebrooming is a two-part shopping process where consumers research online before purchasing in-store. Anchored in Icek Ajzen's Theory of Planned Behavior, this study explores the webrooming trend in the high-involvement appliance category, including ...
Karlvin Chester Vallejos +1 more
doaj +2 more sources
FACTORS AFFECTING LUXURY CONSUMERS ON WEBROOMING INTENTION
Jurnal Ekonomi Trisakti, 2023 The purpose of this study was to analyze the influence of perceived online search usefulness, perceived online search ease, need for touch, self-help staff, and socialization about webrooming intentions. This research uses quantitative method with Amos tool. Data collected by questionnaire technique. Respondents in this study were 251 people.
Fadilah Intan Fauzi +1 more
openaire +2 more sources
Journal of Theoretical and Applied Electronic Commerce ResearchIn the post-digital era, virtual reality (VR) technology is increasingly being utilized in the real estate industry. In this study, the influence of functional experience with VR technology (e.g., interactivity and flexibility) on consumers’ offline ...
Zhi-Tao Chen, Guicheng Shi, Yu-Hao Zheng
doaj +2 more sources
Sustainable Business and Society in Emerging Economies, 2022 Purpose: Recent research about consumer webrooming behavior has conferred the importance and wide prevalence of this behavior and indicates the impelling need for the exploration of this emerging phenomenon in the omni-channel retail environment.
Sarah Zafar, Rana Muhammad Shahid Yaqub
doaj +1 more source
CONSUMERS’ OMNICHANNEL JOURNEY: CHARACTERISTICS RELATION TO SHOWROOMING AND WEBROOMING
Veredas do DireitoContemporary consumer journey is not restricted to one channel anymore. Consumers move from online to physical and vice versa incessantly. The main aim of this study is to examine the showrooming and webrooming behaviors of consumers and the factors affecting these behaviors.
Hande Begüm Bumin Doyduk
openaire +2 more sources
The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2021 Purpose – The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach – Via an empirical analysis through surveying customers, this paper
Thi Hieu Hanh Truong
doaj +1 more source
Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour [PDF]
, 2022 Purpose: This paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information ...
Collado Agudo, Jesús +3 more
core +4 more sources