Results 11 to 20 of about 408 (145)
Webrooming: A Way of Dealing with Uncertainties in Purchasing [PDF]
Tržište, 2019 Purpose – This study aims to analyze ways in which uncertainty-related factors influence the intention of webrooming, a cross-channel buying behavior. The authors suggest that four factors (uncertainty avoidance, risk aversion, anticipated regret, and the
Vaida Kaduskeviciute +1 more
doaj +4 more sources
FACTORS AFFECTING LUXURY CONSUMERS ON WEBROOMING INTENTION [PDF]
Jurnal Ekonomi Trisakti, 2023 The purpose of this study was to analyze the influence of perceived online search usefulness, perceived online search ease, need for touch, self-help staff, and socialization about webrooming intentions. This research uses quantitative method with Amos tool. Data collected by questionnaire technique. Respondents in this study were 251 people.
Fadilah Intan Fauzi +1 more
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Webrooming no contexto da moda: uma análise dos antecedentes da atitude, intenção e comportamento de webrooming [PDF]
Future Studies Research Journal: Trends and Strategies, 2023 Objetivo: Estudar o comportamento de webrooming por meio da proposição e validação de um modelo de comportamento de webrooming em produtos de moda. Método: Um questionário foi conduzido com 365 respondentes e analisado utilizando uma Modelagem de Equações Estruturais - MEE.
Aimãn Ibrahim Mourad +1 more
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Showrooming og Webrooming [PDF]
, 2021 Bacheloroppgave i Markedsføringsledelse fra Handelshøyskolen BI ...
Larsen, Caroline Skaar +1 more
core +3 more sources
Pressacademia, 2021 Amaç - Bu çalışmanın amacı, algılanan risk ve e- güvensizliğin, webrooming niyeti ve webrooming davranışı üzerindeki etkilerini gerekçeli eylem teorisi çerçevesinde incelemektir. Yöntem- 15 Ocak-15 Şubat 2021 tarihleri arasında çevrimiçi anketler vasıtasıyla kolayda örnekleme yöntemi ile 211 katılımcıdan veri toplanmıştır.
Semiz, Buket Bora
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Unraveling Determinants of Webrooming Behavior: A Qualitative Inquiry [PDF]
International Journal of Business and Society, 2021 Webrooming, a practice whereby consumers research for products online prior to making their final purchase offline, represents a prevalent form of shopping behavior in the current retailing landscape. This study aims to explore the determinants for and against the adoption of webrooming behavior among Millennials.
Cheng, Eugene Xi Aw +3 more
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Analyzing the impact of webrooming and showrooming on consumer experience
, 2022 In the following study, the author tries to analyze the impact of webrooming and showrooming on consumer experience, particularly focusing on consumer feelings and their perceptions regarding smart shopping. The prime purpose of the study to understand what impact do webrooming and showrooming have on consumer satisfaction and happiness, what is ...
Saran, Divyam
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A Conceptual Framework on Webrooming Behavior of Luxury Customers (The Case of Gold and Jewelry) [PDF]
International Journal of Digital Content ManagementPurpose: The development of e-commerce and online shopping has given rise to emerging concepts of consumer behavior, including webrooming. Due to the novelty of the concept of webrooming in this study, an attempt has been made to provide a conceptual ...
Saghar Zarinkamar +2 more
doaj +3 more sources
Webrooming Application On Marketing 4.0 Axis
Econder International Academic Journal, 2020 Son yıllarda, perakendecilik sektörü, tek kanallı perakende formatından çok kanallı perakende ortamına doğru çarpıcı bir kaymaya tanık olmuştur. Rekabetçi baskılar ve müşterilerin artan talepleri nedeniyle, perakendeciler müşterilere hizmet etmek için ...
Murat ÖZ, Mustafa KAZAK
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CONSUMERS’ OMNICHANNEL JOURNEY: CHARACTERISTICS RELATION TO SHOWROOMING AND WEBROOMING [PDF]
Veredas do DireitoContemporary consumer journey is not restricted to one channel anymore. Consumers move from online to physical and vice versa incessantly. The main aim of this study is to examine the showrooming and webrooming behaviors of consumers and the factors affecting these behaviors.
Doyduk, Hande Begum Bumin
openaire +3 more sources