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, 2023 This dissertation consists of two papers: (1) Consumers’ Purchasing Decision-making Process in the Omni-channel Retail Environment: A Meta-analysis Paper, and (2) The decision-making process of omni-channel fashion consumers under the moderating effect of cultural values: A cross-cultural study between the U.S. and China.
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Logistics Research, 2019 Omni-channel retailers systematically connect their sales and communication channels to create a seamless shopping experience. Influencing customers in their channel choices can result in reduced costs to serve customers and increased revenue.
Johannes Wollenburg +2 more
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Modeling a Four Echelon Omni-Channel Supply Chain for Seasonal Product under Stochastic Demand [PDF]
مدیریت صنعتی, 2020 Objective: The present work proposes a mathematical model for a four-echelon supply chain network for a seasonal product with stochastic demand. The supply chain structure includes a supplier, a producer, a distributor, and a retailer with three sale ...
Fatemeh Mohaghar +2 more
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Mapping the Trend of Digital Transformation in Omni-Channel Retailing: A Bibliometric Analysis [PDF]
Marketing i Menedžment InnovacijThe omnichannel, a new concept in retailing, has surpassed the genre of electronic business (e-commerce) and has significantly influenced consumer thoughts and decisions. This approach refers to a retailing approach that has transformed the way customers
Nornajihah Nadia Hasbullah +3 more
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Solving the location problem of front distribution center for omni-channel retailing
Complex & Intelligent Systems, 2021 Consumer demand and retailing models nowadays are being upgraded more frequently. More and more retailers are switching to the Omni-channel retailing model.
Jikai Huang, Xianliang Shi
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Understanding the customer experience in the age of omni-channel shopping
La Revista Icono 14, 2017 Omni-channel is one of the most important retail revolutions of recent years, impacting a variety of areas, such as marketing, retailing, communication or information systems.
Ana Mosquera +2 more
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E-grocery challenges and remedies: Global market leaders perspective [PDF]
, 2018 The purpose of the study is to identify logistic elements germane to e-grocery businesses, and to reveal the challenges collateral with each logistic element.
Babbie E. +18 more
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Product returns in omni-channel retailing [PDF]
, 2022 Retailing has undergone great changes in recent years. Retailers have been expanding to the Internet and are now increasingly present both online as well as offline, i.e., on the Internet and with physical stores. The increased importance of the online channel as well as the existence of an online and an offline channel in parallel creates challenges ...
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Shifting paradigms for fashion: from total to global to smart consumer experience [PDF]
, 2014 This review discusses how consumers, the retail industry, and business strategies contribute to the fashion paradigm shift from Total to Global (TCE) to Smart Consumer Experience (SCE ...
HaeJung Kim +2 more
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Investment ability: a catalyst for omni-channel supply chain integration
Cogent Business & ManagementDigital devices have revolutionized customer shopping behavior, giving rise to omni-channel retailing. Omni-channel retailing seamlessly integrates physical and digital channels, touchpoints, and supply chain operations.
Alicia Neva Weber, Jacoba Orpha Cilliers
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