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Transitions towards omni-channel retailing strategies: a business model perspective [PDF]
, 2019 Purpose Digitalisation has been identified as a driving force behind retail sector transformation. The purpose of this paper is to provide a deeper understanding of how omni-channel strategies link to the digitalisation phenomenon.
Mangiaracina R. +4 more
core +2 more sources
Challenges at the marketing–operations interface in omni-channel retail environments [PDF]
Journal of Business Research, 2021 To compete in today’s omni-channel business context, it is essential for firms to co-ordinate their activities across channels and across different stages of the customer journey and the product flow. This requires firms to adopt an integrative approach, addressing each omni-channel design decision from a dual demand-side (marketing) and supply-side ...
Bijmolt, Tammo H. A. +6 more
openaire +6 more sources
Jurnal Manajemen Dan Kewirausahaan, 2022 Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty.
Dessy Yunita +5 more
doaj +1 more source
Multi-Channel and Omni-Channel Retailing in the Scientific Literature: A Text Mining Approach
Journal of Theoretical and Applied Electronic Commerce Research, 2022 Electronic commerce appeared as a new way of managing businesses in the digital era. However, it has also been accelerated by the recent pandemic situation. Retailers had to find new strategies of reaching customers in the online environment.
Claudiu Cicea +2 more
doaj +1 more source
The Effects of Omni-Channel Retailing on Promotional Strategy [PDF]
, 2021 Purpose – The objective of this research is to discover the effects omni-channel retailing has on promotional strategy. This, in order to better understand how to alter promotional strategy in accordance with the ever-changing needs of customers, and ...
Schrotenboer, D.W. +3 more
core
Logistics Research, 2019 Omni-channel retailers systematically connect their sales and communication channels to create a seamless shopping experience. Influencing customers in their channel choices can result in reduced costs to serve customers and increased revenue.
Johannes Wollenburg +2 more
doaj +1 more source
Product returns in omni-channel retailing [PDF]
, 2022 Retailing has undergone great changes in recent years. Retailers have been expanding to the Internet and are now increasingly present both online as well as offline, i.e., on the Internet and with physical stores. The increased importance of the online channel as well as the existence of an online and an offline channel in parallel creates challenges ...
openaire +2 more sources
Mapping the Trend of Digital Transformation in Omni-Channel Retailing: A Bibliometric Analysis [PDF]
Marketing i Menedžment InnovacijThe omnichannel, a new concept in retailing, has surpassed the genre of electronic business (e-commerce) and has significantly influenced consumer thoughts and decisions. This approach refers to a retailing approach that has transformed the way customers
Nornajihah Nadia Hasbullah +3 more
doaj +1 more source
, 2023 This dissertation consists of two papers: (1) Consumers’ Purchasing Decision-making Process in the Omni-channel Retail Environment: A Meta-analysis Paper, and (2) The decision-making process of omni-channel fashion consumers under the moderating effect of cultural values: A cross-cultural study between the U.S. and China.
openaire +2 more sources
Modeling a Four Echelon Omni-Channel Supply Chain for Seasonal Product under Stochastic Demand [PDF]
مدیریت صنعتی, 2020 Objective: The present work proposes a mathematical model for a four-echelon supply chain network for a seasonal product with stochastic demand. The supply chain structure includes a supplier, a producer, a distributor, and a retailer with three sale ...
Fatemeh Mohaghar +2 more
doaj +1 more source