Results 21 to 30 of about 5,716 (217)
Omnichannel retailing: Digital transformation of a medium-sized retailer [PDF]
Journal of Information Technology Teaching Cases, 2021 Most retailers are currently undergoing a major transformation in the process of becoming omnichannel retailers. This case addresses the challenges of an Irish company in the transition from an offline focused retailer to an omnichannel company. Building on its strong expertise in traditional offline retail, the company is aiming to establish itself ...
Cakir, Gültekin +4 more
openaire +2 more sources
Omni-channel retailing: propositions, examples and solutions [PDF]
, 2018 Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu +2 more
core +2 more sources
Engaging with omnichannel brands: the role of consumer empowerment [PDF]
, 2022 Purpose This study aims to integrate brand and retailer levels variables to examine the direct and indirect relationships between omnichannel retailing and consumer engagement.
Correia Loureiro, Sandra Maria +2 more
core +3 more sources
The domain of omnichannel in marketing: approaches and scopes of research
Економіка, управління та адміністрування, 2023 The emergence of omnichannel is regarded as a direct consequence of digitalization. The first studies of omnichannel occurred in the retail sector, but today there is an increasing interest in omnichannel in other services, such as tourism, the ...
I.V.
doaj +1 more source
Consumer Behavior in Omnichannel Retail
International Journal of Management Science and Information Technology, 2023 Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels.
Aulia Uswatun Khasanah +4 more
openaire +1 more source
Consumer-driven e-commerce: A literature review, design framework, and research agenda on last-mile logistics models [PDF]
, 2018 Purpose The purpose of this paper is to re-examine the extant research on last-mile logistics (LML) models and consider LML’s diverse roots in city logistics, home delivery and business-to-consumer distribution, and more recent developments within the e-
Jin, X, Lim, SFWT, Srai, JS
core +1 more source
Algorithms, 2020 Advances in information and communication technologies have made possible the emergence of new shopping channels. The so-called ‘omnichannel’ retailing mode allows customers to shop for products online and receive them at home.
Leandro do C. Martins +4 more
doaj +1 more source
Luxury retailers’ entry and expansion strategies in China [PDF]
, 2017 Purpose The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.
Bai, H, McColl, J, Moore, C
core +3 more sources
Frontiers in Psychology, 2016 The advance of the Internet and new technologies over the last decade has transformed the retailing panorama. More and more channels are emerging, causing consumers to change their habits and shopping behavior.
Ana Mosquera +2 more
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2022 COVID-19 has undeniably impacted the retail industry sectors; we are now witnessing the emergence of a large body of research on the effects of the pandemic in retailing.
Emiliano Acquila-Natale +3 more
doaj +1 more source