Results 21 to 30 of about 40,864 (203)
Journal of Consumer Sciences, 2023 Young consumers prefer to switch shopping channels freely for optimal shopping results and experiences. To meet these changing needs, retailers have begun implementing an omnichannel retail strategy that integrates their various shopping channels to ...
Jay Sang Ryu +2 more
doaj +1 more source
An empirical investigation into the antecedents and consequences of customer engagement in omnichannel retailing [PDF]
, 2017 Engaging customers across channels has become one of the biggest challenges for retailers adopting an omnichannel strategy. In this study, we examine how channel integration quality influences customer engagement in the context of omnichannel retailing ...
Chong, Alain Yee-Loong +3 more
core +9 more sources
Revista Projetar, 2022 O retail design é reconhecido como uma disciplina recente, iniciada por volta dos anos 1960, num setor que é caracterizado pela intuição, improvisação e imitação, como o varejo. O rápido avanço das tecnologias digitais tem proporcionado ciclos cada vez menores de mudança do comportamento do consumidor, e com isso, custos e riscos maiores para ...
Rodrigo Souza da Silva +1 more
openaire +3 more sources
Distribution network deployment for omnichannel retailing
European Journal of Operational Research, 2021 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Arslan, Ayşe +2 more
openaire +4 more sources
Modelling of consumer experience in omnichannel retailing. [PDF]
, 2023 On a global scale, the growth of omnichannel retailing is being observed, which is changing the relationship between retailers and consumers. Retailers who adopt omnichannel strategies aim to ensure that consumers receive the same experience across all ...
Černauskytė, Laura,
core +1 more source
OMNICHANNEL IN IMPROVED PROFITABILITY IN RETAIL [PDF]
Herald of Kyiv National University of Trade and Economics, 2021 The relationship between omnichannel and the profitability of the trading business is substantiated. The expediency of using the omnichannel approach in retail has been proved in view of the current realities caused by the COVID-19 pandemic. Metrics of efficiency of application of the omnichannel approach are given.
VYSOCHYN Iryna, KHMARA Ahata
openaire +1 more source
Price promotion in omnichannel retailing: how much is too much?
, 2022 Purpose: The study aims to investigate customers' emotional and behavioral responses to price promotion in omnichannel retailing through the integration of the expectancy-disconfirmation theory, feelings-as-information-theory and regret regulation theory.
Thaichon, Park +3 more
core +1 more source
A Holistic Mental Model Framework for Optimizing Omnichannel Networks [PDF]
The Egyptian International Journal of Engineering Sciences and TechnologyThe shift towards omnichannel retailing signifies a profound transformation in how businesses interact with consumers, driven by the growing demand for a seamless shopping experience across various channels.
Mina Fahim +3 more
doaj +1 more source
Algorithms, 2020 Advances in information and communication technologies have made possible the emergence of new shopping channels. The so-called ‘omnichannel’ retailing mode allows customers to shop for products online and receive them at home.
Leandro do C. Martins +4 more
doaj +1 more source
Service integration in omnichannel retailing and its impact on customer experience
, 2020 Although omnichannel retailing has received considerable attention from scholars and practitioners in recent years, its impacts on customer experience and relationship outcomes remain unclear.
Moudrý, DV +3 more
core +1 more source