Results 41 to 50 of about 5,716 (217)
The Effects of Omni-Channel Retailing on Promotional Strategy
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchDue to the advent of digitalization, the retail business has seen major changes in recent decades, including e-commerce and multichannel retailing. Customers have witnessed the development of new and digitized channels, as well as solutions such as ...
Michael Baldivia, Soumitra Chowdhury
doaj +1 more source
Design Principles of a Mixed-Reality Shopping Assistant System in Omnichannel Retail
Applied Sciences, 2023 New digital technologies furnish retail managers with new means to enhance consumer experiences in omnichannel retailing. Conceptual academic literature and industry emphasize the promising use of immersive digital displays and their potential benefits ...
Shubham Jain +4 more
doaj +1 more source
Distribution systems in omni-channel retailing
Business Research, 2016 The growing importance of online sales means that traditional bricks-and-mortar retailers need to create new distribution systems to serve customers through multiple channels.
Alexander Hübner +2 more
doaj +1 more source
Shifting paradigms for fashion: from total to global to smart consumer experience [PDF]
, 2014 This review discusses how consumers, the retail industry, and business strategies contribute to the fashion paradigm shift from Total to Global (TCE) to Smart Consumer Experience (SCE ...
HaeJung Kim +2 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
From bricks-and-mortar to bricks-and-clicks: logistics networks in omni-channel grocery retailing [PDF]
, 2018 Purpose: The advent of grocery sales through online channels necessitates that bricks-and-mortar retailers redefine their logistics networks if they want to compete online. Because the general understanding of such bricks-and-clicks logistics systems for
Hübner, Alexander +3 more
core +2 more sources
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source
IEEE Access, 2023 Customer experience, a key element in the domain of omnichannel retailing, plays a vital role in attracting consumers. Implementing a new BOPS (buy online, pick up in store) strategy will not only affect the inventory structure and pricing strategy of ...
Guitao Xu, Kai Kang, Mengyao Lu
doaj +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source