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Unveiling retail omnichannel challenges: developing an omnichannel obstacles scale
International Journal of Retail & Distribution ManagementPurpose Retail omnichannel implementation faces barriers hindering accurate and efficient integration across marketing channels. Our desk examination identified a need for a broader perspective in investigating these barriers, moving away from a dominant, narrow approach.
Joanna Radomska +4 more
openaire +3 more sources
Shopping For Privacy: How Technology in Brick-and-Mortar Retail Stores Poses Privacy Risks for Shoppers [PDF]
, 2019 As technology continues to rapidly advance, the American legal system has failed to protect individual shoppers from the technology implemented into retail stores, which poses significant privacy risks but does not violate the law.
Nguyen, Vincent
core +1 more source
Modelling Sustainability Performance in Manufacturing Companies
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Nowadays, organisations need to operate with economic, social and environmental goals in mind. Indices objectively quantify such goals; hence, an organisation can develop and compare policies based on future index values. We propose a system dynamics‐based model of a manufacturing company that frames its operations in terms of a set of easily ...
Harol Andrey Avila‐Choconta +3 more
wiley +1 more source
Understanding Omnichannel Behavior:
Maketingu Janaru, 2020 In this paper, we applied several findings from multichannel research to understand customer-engagement behaviors, such as app use in an omnichannel environment, and explored the relationship between these behaviors and customer or retailer evaluations ...
Ushio Dazai +3 more
doaj +1 more source
オムニチャネル小売業におけるファッション商品の品切れに対する対応のモデル化分析 [PDF]
, 2018 筑波大学 (University of Tsukuba ...
Ovezmyradov Berdymyrat
core +1 more source
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, EarlyView.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source
Logistics Research, 2019 Omni-channel retailers systematically connect their sales and communication channels to create a seamless shopping experience. Influencing customers in their channel choices can result in reduced costs to serve customers and increased revenue.
Johannes Wollenburg +2 more
doaj +1 more source
Different kinds of research shoppers, different cognitive-affective consequences [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming.
Nuria Viejo-Fernández +2 more
doaj +1 more source
A Multiobjective Pricing Model in Omnichannel Retailing With Emphasis on State Interventions
IEEE Access, 2022 In recent years, pricing and coordination among manufacturers, suppliers, and retailers in multi-level supply chains (SCs) have attracted researchers’ attention.
Mehrdad Bahremand +2 more
doaj +1 more source
Omnichannel Retail and Business Model Transformation
Proceedings of the 1st Linnaeus Student Conference on Information Technology: Digital Transformation in the Contemporary World, 2021 Due to new technological developments and the ongoing digitalization, the traditional retail sector is currently exposed to major challenges. Digital Retail started with the development of e-commerce, when online companies, such as Amazon, began selling products online.
Allagiannis, Ioannis +2 more
openaire +2 more sources