Results 71 to 80 of about 5,716 (217)
Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value
Future Business JournalIn the new digital era, most omnichannel apparel brands gain profit driven by customer purchasing behavior. The purpose of this research is to examine the actual behavior of customer by investigating the impact of omnichannel dimensions on customer ...
Maria Asif +3 more
doaj +1 more source
Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey
Mercados y NegociosThe objective of this paper is to investigate how fashion brands incorporate metaverse retailing into their omnichannel strategies. To this end, the metaverse is conceptualised as a retail channel, and a real case was analysed using content analysis to ...
Verónica Crespo, Eva Sánchez-Amboage
doaj +1 more source
Execution of Omni-Channel Retailing Based on a Practical Order Fulfillment Policy
Journal of Theoretical and Applied Electronic Commerce Research, 2022 With the rapid development of the retail industry and its transition to omni-channel, a critical challenge that how to fulfill customer orders by choosing the proper channels arises for the retailers.
Ke Wang, Yitian Li, Yulin Zhou
doaj +1 more source
Omnichannel Transition: A Panacea for Retail? [PDF]
, 2021 Digitalization has affected the status quo of every industry and retail is no exception. Omnichannel is the new norm in today’s retailing. The days of managing and highlighting ecommerce and digi-tal channels are over, now the time is for omnichannel ...
Lohiya, Aparna, Mirijamdotter, Anita
core +1 more source
Journal of Business Logistics, Volume 47, Issue 2, April 2026.ABSTRACT A rich body of literature highlights the successful market entry of innovative disruptors in the retail sector. However, these innovators are in an inherently precarious position and face substantial market and regulatory pressures. As a result, they can frequently become “disrupted” themselves.
Sina Golara +2 more
wiley +1 more source
The last-mile logistical challenges of an omnichannel grocery retailer: A South African perspective
Journal of Transport and Supply Chain Management, 2018 Background: The intense competition between grocery retailers to access new revenue streams has seen brick-and-mortar retailers broadening their services to offer consumers the option of ordering their groceries over the Internet.
Alicia N. Weber, J. A. Badenhorst-Weiss
doaj +1 more source
Jurnal Manajemen Dan Kewirausahaan, 2022 Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty.
Dessy Yunita +5 more
doaj +1 more source
Multichannel in a complex world [PDF]
, 2012 The proliferation of devices and channels has brought new challenges to just about every organisation in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content.
Clark, Moira, Perkins, N.
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Elaborating Theory of Swift Even Flow in E‐Fulfillment Operations
Journal of Business Logistics, Volume 47, Issue 2, April 2026.ABSTRACT Retailers struggle with late deliveries, thus motivating research to improve e‐fulfillment performance. Studies have primarily investigated order processing and delivery individually but have ignored the interplay between these two e‐fulfillment activities.
Nicolò Masorgo +4 more
wiley +1 more source
Entendiendo las emociones y experiencias de los consumidores omnicanal. Un análisis multigrupo [PDF]
, 2017 El comportamiento del comprador ha evolucionado en los últimos años hacia el uso combinado de diferentes canales y dispositivos en su proceso de compra, desarrollándose así el comportamiento de compra omnicanal.
Rodríguez Torrico, Paula +3 more
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