Results 71 to 80 of about 40,864 (203)

Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value

Future Business Journal
In the new digital era, most omnichannel apparel brands gain profit driven by customer purchasing behavior. The purpose of this research is to examine the actual behavior of customer by investigating the impact of omnichannel dimensions on customer ...
Maria Asif, Muhammad Hashim, Sajjad Ahmad Baig, Muhammad Muzummil Sibtain   +3 more
doaj   +1 more source

Navigating Environmental and Convenience Functions of Reusable Packaging for Products Sold in Bulk: A Consumer Logistics Perspective

Journal of Business Logistics, Volume 47, Issue 3, July 2026.
ABSTRACT Products sold in bulk and the reuse of packaging are attracting growing attention. While consumers perceive reusable packaging as providing an environmental function, it is not always convenient. Reusable packaging, as a reverse logistics model, forces them to consider a new logistical role—namely, packaging that requires balancing potentially
Fanny Reniou, Elisa Robert‐Monnot
wiley   +1 more source

Object‐Interactive Transvections: A Theory for Addressing Persistent Retail Supply Chain Problems

Journal of Business Logistics, Volume 47, Issue 3, July 2026.
ABSTRACT In conventional retail supply chains, the primary objective is to fulfill customer demand by delivering the right product at the right time. However, retailers face persistent problems, including product returns, inventory obsolescence, lost sales, and lost demand.
Emmelie Gustafsson, Patrik Jonsson, Mikael Öhman, Alireza Jaribion, Jan Holmström   +4 more
wiley   +1 more source

Learning Through Co‐opetition: How Knowledge Sharing Builds Supply Chain Resilience

Journal of Supply Chain Management, Volume 62, Issue 3, Page 81-101, July 2026.
ABSTRACT This study explores how knowledge sharing among competing firms (co‐opetition) influences risk management and enhances supply chain resilience. Grounded in organizational learning theory, the study examines how co‐opetition enhances firms' visibility into the emerging challenges of tomorrow's world, enabling proactive risk management that can ...
Jacob C. Jensen, Dustin Cole, LaDonna Thornton, Anthony Roath, Robert Glenn Richey   +4 more
wiley   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

Psychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen   +5 more
wiley   +1 more source

Omnichannel retailing: Guidelines for successful implementation

, 2017
Today retailing is turning into omnichannel retailing, which means the integration of multiple retail channels into one, seamless experience. Omnichannel retailing means that the barriers of physical stores and online stores disappear. This change is due
Ojala, Henna
core   +1 more source

Perception of Consumers towards Sustainable Omni-Channel Retailing [PDF]

E3S Web of Conferences
The previous two decades have seen a considerable shift in the retailing paradigm due to information technology, going from a one way channel to online channel, multiple channel, and most recently, a sustainable omni-channel retailing.
Vanishree Sah P., Indira D., Padmavathi Gururajan   +2 more
doaj   +1 more source

Omnichannel Retailing Environment, Omnichannel Conflict Management, and Firm Performance in the Retailing Setting

Asian Social Science
Amid escalating digitization and intensifying market complexity, omni-channel retailing has emerged as a strategic imperative for retail firms. This study, anchored in contingency theory, investigates the intricate interplay among the omni-channel retailing environment, omni-channel conflict management, and firm performance, with empirical evidence ...
Yang Xiao, Raja Nerina Raja Yusof, Nor Azura Binti Adzharuddin   +2 more
openaire   +1 more source

Consumer Responses to Physical, Digital and Integrative Sustainability Strategies in the Apparel Industry: A Systematic Review

Business Strategy and the Environment, Volume 35, Issue 4, Page 4659-4687, May 2026.
ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira, João J. Ferreira   +1 more
wiley   +1 more source

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

Journal of Consumer Behaviour, Volume 25, Issue 3, Page 1591-1602, May 2026.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño, Laura Melendo‐Rodríguez‐Carmona, Pablo Gutiérrez‐Rodríguez, Pilar Yustres‐Duro   +3 more
wiley   +1 more source