Results 61 to 70 of about 40,864 (203)
Different kinds of research shoppers, different cognitive-affective consequences [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming.
Nuria Viejo-Fernández +2 more
doaj +1 more source
Impulse Buying in Live Streaming: Value Determinants and Self‐Control
Global Business and Organizational Excellence, Volume 45, Issue 6, Page 631-641, September/October 2026.ABSTRACT Although e‐commerce is still in its early stages of development in developing regions, the growing economy and improving digital infrastructure have created favorable conditions for positioning a country as an emerging digital commerce hub, attracting both consumers and businesses seeking new opportunities.
Ing Grace Phang +3 more
wiley +1 more source
Antecedents and outcome of omnichannel shopping intention: A study in Ho Chi Minh City
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanhOmnichannel retailing is becoming increasingly important due to market changes. This approach enhances business performance and creates a solid competitive advantage. To identify factors influencing omnichannel shopping intention and omnichannel shopping
Cao Quốc Việt, Tô Lê Minh Thanh
doaj +1 more source
The last-mile logistical challenges of an omnichannel grocery retailer: A South African perspective
Journal of Transport and Supply Chain Management, 2018 Background: The intense competition between grocery retailers to access new revenue streams has seen brick-and-mortar retailers broadening their services to offer consumers the option of ordering their groceries over the Internet.
Alicia N. Weber, J. A. Badenhorst-Weiss
doaj +1 more source
A Multiobjective Pricing Model in Omnichannel Retailing With Emphasis on State Interventions
IEEE Access, 2022 In recent years, pricing and coordination among manufacturers, suppliers, and retailers in multi-level supply chains (SCs) have attracted researchers’ attention.
Mehrdad Bahremand +2 more
doaj +1 more source
WIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos +1 more
wiley +1 more source
An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience [PDF]
, 2019 The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.The purpose of this research is to identify the factors that influence an omnichannel experience ...
Hickman, Ellie +2 more
core +1 more source
Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey
Mercados y NegociosThe objective of this paper is to investigate how fashion brands incorporate metaverse retailing into their omnichannel strategies. To this end, the metaverse is conceptualised as a retail channel, and a real case was analysed using content analysis to ...
Verónica Crespo, Eva Sánchez-Amboage
doaj +1 more source
Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools
Strategic Management Journal, Volume 47, Issue 7, Page 1980-2061, July 2026.Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi +2 more
wiley +1 more source
Information technology infrastructure support for omnichannel retailing [PDF]
, 2015 This paper features a description of the information technology (IT) support for omnichannel retailing. The retailing industry is facing the newfound customer demand for a unified experience in buying from various sales channels.
Angeles, Rebecca
core +1 more source