Results 81 to 90 of about 40,864 (203)

How customer experience drives repurchase intention in omnichannel retailing: The moderating role of prior omnichannel shopping experience

Journal of Open Innovation: Technology, Market and Complexity
In the context of rapid digital transformation and the increasing integration of online and offline channels, omnichannel retailing has emerged as a dominant paradigm in modern commerce.
Dinh Huu De, Bui Thanh Khoa
doaj   +1 more source

When the Disruptor Is Disrupted: The Role of Transactional Friction on Incumbents During the Exit and Re‐Entry of Innovative Firms

Journal of Business Logistics, Volume 47, Issue 2, April 2026.
ABSTRACT A rich body of literature highlights the successful market entry of innovative disruptors in the retail sector. However, these innovators are in an inherently precarious position and face substantial market and regulatory pressures. As a result, they can frequently become “disrupted” themselves.
Sina Golara, Seongkyoon Jeong, Zachary Rogers   +2 more
wiley   +1 more source

Elaborating Theory of Swift Even Flow in E‐Fulfillment Operations

Journal of Business Logistics, Volume 47, Issue 2, April 2026.
ABSTRACT Retailers struggle with late deliveries, thus motivating research to improve e‐fulfillment performance. Studies have primarily investigated order processing and delivery individually but have ignored the interplay between these two e‐fulfillment activities.
Nicolò Masorgo, Thu Trang (Jenny) Hoang, David D. Dobrzykowski, John Bell, Morgan Swink   +4 more
wiley   +1 more source

Optimising Business Process by Multi-method Modelling: A Case Study of Customer Support Centre for Fashion Omnichannel e-Retailing

, 2022
Optimising business processes (BP) is the essential task of any business organisation. However, it is not easy for managers to adjust limited organisational resources to achieve a specific business goal with the desired level of efficiency and ...
Tram Nguyen (3917399), Huy Truong (18036202)   +1 more
core  

Omnichannel retailing as a strategic necessity

Diginomics, 2023
The analysis showed that omnichannel marketing represented a necessary evolution from multichannel marketing, as it allowed for the integration of consistent messages across all points of contact with consumers. According to the studies cited, it was demonstrated that a large proportion of customers began to combine online shopping with the in-store ...
openaire   +1 more source

Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective

, 2020
Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains.
Nagula, Amarnath, Liu, Jiawei
core   +2 more sources

Systematic Literature Review: Enhancing Customer Experience through Omnichannel Retailing [PDF]

المجلة العربية للإدارة
In an increasingly digitized retail environment, delivering a seamless and coherent omnichannel customer experience (CX) has become a critical strategic priority for researchers and practitioners. This study conducts systematic literature review (SLR) to
Kesmat AbdelAziz
doaj   +1 more source

Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]

Qual Quant, 2023
Van Nguyen AT, Halibas AS, McClelland R, Thuan NH.   +3 more
europepmc   +1 more source

The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach.

, 2018
The rise of the Internet, mobile technologies and digital disruption have changed the retail business as well as the implementation of the levers of retail mix and the behavior of shoppers.
Edoardo Sabbadin, Simone Aiolfi, AIOLFI, SIMONE   +2 more
core   +2 more sources

Beyond Linearity: A Moderated Mediated Model of Service Journey Quality with Symmetrical and Asymmetrical Approaches

SAGE Open
The current study addresses central aspects of the omnichannel fast fashion retailing consumer journey. How does Service Journey Quality (SJQ) as a multidimensional construct (including Seamlessness, Coherence, and Personalization) impact consumer ...
Naimah Khan, Shazia Faiz
doaj   +1 more source