Results 91 to 100 of about 40,864 (203)

The role of channel integration quality in shaping consumer behavior in omnichannel and multi-channel retail

Journal of Open Innovation: Technology, Market and Complexity
Purpose: This study examines how channel integration quality influences consumer behavior—specifically satisfaction, purchase intentions, and brand loyalty—in omnichannel and multi-channel retail environments.
Nazym T. Tulebayeva, Zhanna T. Kozhamkulova, Taşkın Dirsehan   +2 more
doaj   +1 more source

The impact of consumers’ cross-channel experiencing behavior on omnichannel integration based on game-theoretic analysis

Humanities & Social Sciences Communications
In the evolving landscape of omnichannel retailing, delivering a seamless customer experience is critical for maintaining competitive advantage. While large brands often achieve omnichannel integration through vertical coordination of their online and ...
Junbin Wang
doaj   +1 more source

Omnichannel retailing and its impact on customer experience and loyalty [PDF]

کاوش‌های مدیریت بازرگانی
EXTENDED ABSTRACTIntroduction:In recent years, omni-channel retailing has attracted the attention of researchers and marketing experts. But the effects and results have not been addressed. 76% of businesses are moving towards an omni-channel strategy and
marzieh soltani tajabadi, Ameneh Khadivar   +1 more
doaj   +1 more source

Fee or free? Re-think the role of service fees in omnichannel retailing after the pandemic

Many UK high-street retailers leverage their brick-and-mortar stores to implement omnichannel strategies. This strategy drives online traffic into stores by allowing online customers to collect in-store.
Li, Gendao, Lu, Fan
core   +1 more source

Editorial: The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing. [PDF]

Front Psychol, 2021
Cortinas M, Berne C, Chocarro R, Nilssen F, Rubio N.   +4 more
europepmc   +1 more source

Omnichannel retailing: A consumer perspective.

, 2022
Peter C. Verhoef, Koert van Ittersum, P. K. Kannan, Jeff Inman   +3 more
openaire   +2 more sources

Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control

Journal of Theoretical and Applied Electronic Commerce Research
Ensuring the profitability of retailers utilizing in-store inventory for online fulfillment is a pivotal issue in omnichannel retailing. This study examines the inventory allocation challenges faced by retailers when managing interactions between online ...
Fangfang Ma, Shaochuan Fu, Yuanyuan Zhang, Benxuan Miao   +3 more
doaj   +1 more source

Mapping the Trend of Digital Transformation in Omni-Channel Retailing: A Bibliometric Analysis [PDF]

Marketing i Menedžment Innovacij
The omnichannel, a new concept in retailing, has surpassed the genre of electronic business (e-commerce) and has significantly influenced consumer thoughts and decisions. This approach refers to a retailing approach that has transformed the way customers
Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Saiful Anwar, K.K. Ramachandran   +3 more
doaj   +1 more source

THEORETICAL AND PRACTICAL ASPECTS OF OMNICHANNEL RETAILING [PDF]

, 2015
Настоящата статия акцентира върху същността на омниканалната търговия на дребно. Чрез изясняване на предимствата на омниканалността от гледна точка на потребителите и от гледна точка на търговците, в разработката се застъпва тезата, че интегрирането на ...
Кътева, Марияна Николова, Kateva, Mariyana Nikolova   +1 more
core  

Sustainable Consumer Behavior in Omnichannel Electronics Retailing: Evidence from a Pilot Study

Tér–Gazdaság–Ember
Purpose – Sustainability is becoming increasingly important in shaping consumer behavior in omnichannel retailing. The consumer electronics retail sector, which is characterized by a disproportionately high share of online sales compared other industries
Julius Raether, Bence Végvári, Viktória Szente   +2 more
doaj   +1 more source