Omnichannel Value Chain: Mapping Digital Technologies for Channel Integration Activities [PDF]
, 2019 In order to provide a seamless customer experience, researchers and practitioners have proposed creation of an omnichannel retailing environment by integrating online and offline channels.
A Mosquera +45 more
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The customer experience…Is there an app for that? A conceptual understanding of the customer experience with m-commerce mobile applications [PDF]
, 2016 This paper examines the customer experience in relation to high street retailers’ m-commerce mobile applications. The aim of the research is to gain an understanding of the variables capable of influencing the customer experience during use of high ...
Al Nabhani, Khalid Talib Sulaiman +2 more
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Inventory Allocation: Omnichannel Demand Fulfillment with Admission Control
Journal of Theoretical and Applied Electronic Commerce ResearchEnsuring the profitability of retailers utilizing in-store inventory for online fulfillment is a pivotal issue in omnichannel retailing. This study examines the inventory allocation challenges faced by retailers when managing interactions between online ...
Fangfang Ma +3 more
doaj +1 more source
Shared Capacity Routing Problem – An Omni-channel Retail Study [PDF]
, 2017 More and more retailers allow customers to order goods online and then pick them up in a store. In this setting, these orders are typically served from a dedicated warehouse. This often means that the stores are visited by different vehicles to replenish
Agatz, N.A.H. (Niels) +3 more
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Omnichannel retailing: A consumer perspective.
, 2022 Peter C. Verhoef +3 more
openaire +2 more sources
International Journal of Information Management Data InsightsThis study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention (CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era.
Vardhan Choubey, Ayush Gautam
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An Empirical Investigation into the Antecedents and Consequences of Customer Engagement in Omnichannel Retailing [PDF]
, 2017 Engaging customers across channels has become one of the biggest challenges for retailers adopting an omnichannel strategy. In this study, we examine how channel integration quality influences customer engagement in the context of omnichannel retailing ...
Chan, Tommy K.H. K. H. +3 more
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Omnichannel Mrketing -New Age of Retail
, 2022 Omnichannel Mrketing -New Age of ...
openaire +1 more source
Developing a theoretical framework of consumer logistics from a comprehensive literature review [PDF]
Paper delivered at the 21st Logistics Research Network annual conference 2016, 7th-9th September 2016, Hull. Abstract Purpose: Logistics as a business discipline entered academic consciousness in the mid-1960s when work by marketing academics discussed ...
Grant, David, Philipp, Bernd
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Economic Perspective Of Omnichannel: A Preliminary Analysis [PDF]
, 2017 Recent advancements in technology have not only transformed how people lead their lives, but also how they shop. Traditional single or multichannel retailing models fall short of meeting the changing customer behaviours and expectations.
Bhattacharya, Subir, Saha, Kushal
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