Results 101 to 110 of about 5,716 (217)
Understanding perceived shopping effectiveness with omnichannel: A MOA theory perspective [PDF]
, 2022 Customers’ shopping effectiveness is a critical factor in encouraging customers to stay with the firms, the knowledge regarding how to provide shopping effectiveness in an omnichannel retailing environment remains underexplored. Thus, this study draws on
Pham, Thi-Hoa
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SAGE OpenThe current study addresses central aspects of the omnichannel fast fashion retailing consumer journey. How does Service Journey Quality (SJQ) as a multidimensional construct (including Seamlessness, Coherence, and Personalization) impact consumer ...
Naimah Khan, Shazia Faiz
doaj +1 more source
Antecedents of Continuance Usage of Omnichannel Retailling: Refer to Younger Generation in Sri Lanka [PDF]
Omnichannel retailing provides opportunity to move across both online and physical channels seamlessly while getting the same experience. There are high potentials of using omnichannel approaches however, consumers’ intention of continuous usage of ...
Sachithra, V, Wijemanna, W.W.
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British high streets: from crisis to recovery? A comprehensive review of the evidence [PDF]
, 2015 In one of the most exhaustive evidence reviews into high streets, town centres and consumer habits ever conducted in Britain, researchers at the University of Southampton have highlighted that seismic shifts in consumer behaviour, combined with ...
Astbury, Gaynor +7 more
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Humanities & Social Sciences CommunicationsIn the evolving landscape of omnichannel retailing, delivering a seamless customer experience is critical for maintaining competitive advantage. While large brands often achieve omnichannel integration through vertical coordination of their online and ...
Junbin Wang
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Journal of Open Innovation: Technology, Market and ComplexityPurpose: This study examines how channel integration quality influences consumer behavior—specifically satisfaction, purchase intentions, and brand loyalty—in omnichannel and multi-channel retail environments.
Nazym T. Tulebayeva +2 more
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Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]
Qual Quant, 2023 Van Nguyen AT +3 more
europepmc +1 more source
Supply Chain Relationships in Omnichannel Retailing
Research Papers, 2023 The omnichannel supply chain changes the relationship between vertical and horizontal market agents. The author advocates the thesis that the cooperation between the participants in the supply chain and the cross-functional integration inside the company are key factors for the success of the commercial business in the conditions of digitalization. The
openaire +1 more source
PENGARUH OMNI-CHANNEL RETAILING SERVICE QUALITY TERHADAP PURCHASE INTENTION (Survei pada konsumen clothing Bandung di era new normal) [PDF]
, 2021 Turunnya daya beli masyarakat terhadap shopping goods pada masa pandemic COVID-19 menyebabkan minat beli untuk produk clothing di Kota Bandung semakin kompetitif.
Muhamad Nur Falah Setya Miharja, -
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Mapping the Trend of Digital Transformation in Omni-Channel Retailing: A Bibliometric Analysis [PDF]
Marketing i Menedžment InnovacijThe omnichannel, a new concept in retailing, has surpassed the genre of electronic business (e-commerce) and has significantly influenced consumer thoughts and decisions. This approach refers to a retailing approach that has transformed the way customers
Nornajihah Nadia Hasbullah +3 more
doaj +1 more source