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The Effects of Omni-Channel Retailing on Promotional Strategy
Journal of Theoretical and Applied Electronic Commerce Research, 2022 The objective of this study is to ascertain the effects of omni-channel retailing on the promotional strategy of retail organisations in order to better understand how to alter the promotional strategy in accordance with the ever-changing needs of ...
Dana Schrotenboer +3 more
doaj +1 more source
Luxury retailers’ entry and expansion strategies in China [PDF]
, 2017 Purpose The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.
Bai, H, McColl, J, Moore, C
core +3 more sources
Estrategia omnicanal para no usuarios del e-gobierno [PDF]
, 2017 Las organizaciones públicas vienen incorporando canales de distribución para que los ciudadanos puedan acceder a los servicios públicos. Si bien existían elevadas expectativas en relación a la adopción del e-gobierno por parte de los ciudadanos, las ...
Medina Molina, Cayetano +2 more
core +3 more sources
The role of technology in an omnichannel physical store: Assessing the moderating effect of gender [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - The new omnichannel strategy aims to offer a holistic shopping experience through the integration of online and offline channels. The introduction of technology in the physical store is an essential factor to this end. The purpose of this study
Ana Mosquera +3 more
doaj +1 more source
“All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets [PDF]
, 2014 Ubiquitous connectivity to networked information-communication technologies increasingly mediates social experiences of markets and retail environments.
Manzerolle, Vincent, McGuigan, Lee
core +3 more sources
Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands
Axioms, 2022 This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory. The impact of a digital coupon promotion on store inventory is also explored.
Yue Zhang, Xiaojian Hu
openaire +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
Online retail returns management: Integration within an omni-channel distribution context [PDF]
, 2016 Online retail returns management: Integration within an omni-channel distribution context Purpose With the rapid growth of consumer sales being fulfilled through omni-channel retailing, this paper explores the subsequent impact on the levels of ...
Carlos Mena and Michael Bourlakis +3 more
core +2 more sources
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source
Analysis of Bullwhip Effect and Inventory Cost in an Omnichannel Supply Chain
Journal of Theoretical and Applied Electronic Commerce ResearchThis paper explores the optimization of the bullwhip effect (BWE) and inventory costs considering price information symmetry in an omnichannel environment, offering novel insights into managing supply chain dynamics.
Dandan Gao, Chenhui Liu, Xinye Sun
doaj +1 more source