Results 11 to 20 of about 7,724 (218)
The Unobserved Heterogeneneous Influence of Gamification and Novelty-Seeking Traits on Consumers’ Repurchase Intention in the Omnichannel Retailing [PDF]
Frontiers in Psychology, 2020 As information technology continues to provide a platform for any business willing to engage in diverse channels, it has ushered in a continuous evolution of ways to attract and maintain a given customer base.
Cheong Kim +4 more
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OMNICHANNEL STRATEGY, CONSUMER SAFETY, AND TECHNOLOGICAL INNOVATIONS ON MARKETPLACES
Економіка та суспільствоThe article focuses on highlighting the key directions in the development of omnichannel strategies, ensuring consumer security, and implementing advanced technological solutions in the context of digital marketplace operations.
Олександра Фарат +2 more
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Omnichannel marketing and beacon technologies: experience and prospects in Europe
Управление, 2021 The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies.
A. A. Sazonov, M. V. Sazonova
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Beyond the Digital Transformation in Omnichannel Transitions: A Scoping Review
European Management Studies, 2023 Purpose: We aim to grasp the various facets of shifts towards omnichannel and identify the gaps uncovered by extant scholarship Design/methodology/approach: The research approach is based on a scoping review to investigate the scope of literature on ...
Joanna Radomska +3 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Omnichannel as a strategy has long been associated with retailing, but service-based organizations have been increasingly embracing it with the help of digital technologies.
Carmen Gerea, Valeria Herskovic
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The omnichannel strategy in portuguese companies: an overview
2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021 The consumer's profile and behaviour have undergone drastic changes in recent years, as a result of rapid technological developments associated with the proliferation of the Internet, which have boosted the growth of e-commerce. Retail needed to adopt new strategies to respond to new consumer demands leading to the development of omnichannel.
Alves, Sílvia +4 more
openaire +2 more sources
The domain of omnichannel in marketing: approaches and scopes of research
Економіка, управління та адміністрування, 2023 The emergence of omnichannel is regarded as a direct consequence of digitalization. The first studies of omnichannel occurred in the retail sector, but today there is an increasing interest in omnichannel in other services, such as tourism, the ...
I.V.
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The importance of digitalization of procurement in achieving multiple channel retail excellence [PDF]
Marketing (Beograd. 1991), 2021 Digitalization of procurement is a path to e-procurement and includes a set of practices and technologies, which through smart use of data, ICT and automation, raises the efficiency and effectiveness of existing and leads to the development of new ...
Bogetić Zoran +2 more
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Journal of Consumer Sciences, 2023 Young consumers prefer to switch shopping channels freely for optimal shopping results and experiences. To meet these changing needs, retailers have begun implementing an omnichannel retail strategy that integrates their various shopping channels to ...
Jay Sang Ryu +2 more
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Omnichannel retailing return operations with consumer disappointment aversion
Operations Research Perspectives, 2022 Product returns is a widespread phenomenon associated with online retailing, where both consumer behavior and retailers’ operation decisions are inextricable topics.
Yinhai Shen +3 more
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