Results 41 to 50 of about 3,206,874 (197)
Omnichannel eCommerce Application
, 2023 This document is about the practices and beliefs on the technological innovation process in the power of Omnichannel Retail eCommerce Application. The article will discuss the essential characteristics of an Omnichannel Retail electronic store for the ...
Ronald Valledor Gomeseria
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Frontiers in Psychology, 2016 The advance of the Internet and new technologies over the last decade has transformed the retailing panorama. More and more channels are emerging, causing consumers to change their habits and shopping behavior.
Ana Mosquera +2 more
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Understanding Omnichannel Behavior:
Maketingu Janaru, 2020 In this paper, we applied several findings from multichannel research to understand customer-engagement behaviors, such as app use in an omnichannel environment, and explored the relationship between these behaviors and customer or retailer evaluations ...
Ushio Dazai +3 more
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Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
A consulting lab on Galp-s B2c omnichannel strategy: extracting value from the market by testing omnichannel initiatives [PDF]
, 2022 The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer.
Cruz, Margarida Morais Carrasco Coelho da
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THE ROLE OF DIGITAL MARKETING IN OMNICHANNEL STRATEGY
, 2019 The article deals with developing digital marketing strategy by brands running marketing communication in different channels. Special attention is given to increasing the effectiveness of combining digital channel with TV. It is noted that using digital helps to build effective reach of TA that cannot be covered by TV.
Volodymyr Ordynskyi Володимир Ординський +1 more
openaire +2 more sources
In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale
Psychology &Marketing, EarlyView.ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler +3 more
wiley +1 more source
Strategy implementation - Leveraging people in adaptive strategy [PDF]
, 2023 Strategy is about making fundamental choices on where to play and how to win to realise an organisation’s goals, and to deliver results within the context of those choices. This identifies two elements of the strategy process: Formulation (thinking) and
Peeters, Carine +2 more
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Cogent Business & ManagementThe purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach.
Arta Moro Sundjaja +4 more
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Sustainable Development, EarlyView.ABSTRACT This study presents an analysis of the literature on artificial intelligence (AI), blockchain and internet of things (IoT) for the sustainable development of the service industry of freight transport and logistics service providers (LSPs).
Roberto Cerchione +2 more
wiley +1 more source