Results 41 to 50 of about 7,724 (218)
Understanding Omnichannel Behavior:
Maketingu Janaru, 2020 In this paper, we applied several findings from multichannel research to understand customer-engagement behaviors, such as app use in an omnichannel environment, and explored the relationship between these behaviors and customer or retailer evaluations ...
Ushio Dazai +3 more
doaj +1 more source
Multichannel in a complex world [PDF]
, 2012 The proliferation of devices and channels has brought new challenges to just about every organisation in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content.
Clark, Moira, Perkins, N.
core
What Drives M-Shoppers to Continue Using Mobile Devices to Buy? [PDF]
, 2019 Producción CientíficaThe aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase.
Rodriguez Torrico, Paula +2 more
core +2 more sources
Journal of Consumer Behaviour, EarlyView.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
Modelling Sustainability Performance in Manufacturing Companies
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Nowadays, organisations need to operate with economic, social and environmental goals in mind. Indices objectively quantify such goals; hence, an organisation can develop and compare policies based on future index values. We propose a system dynamics‐based model of a manufacturing company that frames its operations in terms of a set of easily ...
Harol Andrey Avila‐Choconta +3 more
wiley +1 more source
Frontiers in Psychology, 2016 The advance of the Internet and new technologies over the last decade has transformed the retailing panorama. More and more channels are emerging, causing consumers to change their habits and shopping behavior.
Ana Mosquera +2 more
doaj +1 more source
Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing [PDF]
, 2016 Die meisten Schweizer Unternehmen haben verstanden, dass die Digitale Transformation das Marketing grundlegend verändert. Doch vielerorts fehlt es an strategischer Verankerung, Systematik und Ressourcen.
Bissig, Patrick +8 more
core +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
An Exploration of Omnichannel Marketing Through FIFA 16 [PDF]
, 2016 According to Forbes, Omnichannel marketing is a marketing strategy that engages consumers over multiple channels, a strategy reflecting the change in how consumers are willing to engage with companies.
Roman, Virginia N
core +1 more source
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, EarlyView.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source