Results 61 to 70 of about 3,206,874 (197)
The Level of Omnichannel Use in Polish MSMEs
Operations Research and Decisions, 2020 Nowadays, trade is shifting mainly to virtual reality. Increasingly more customers, using various types of mobile devices such as computers, smartphones, tablets, look for products and services in online stores, counting on fast, convenient and efficient
Katarzyna Szymczyk
doaj
Modelling Sustainability Performance in Manufacturing Companies
Corporate Social Responsibility and Environmental Management, Volume 33, Issue 5, Page 6246-6263, September 2026.ABSTRACT Nowadays, organisations need to operate with economic, social and environmental goals in mind. Indices objectively quantify such goals; hence, an organisation can develop and compare policies based on future index values. We propose a system dynamics‐based model of a manufacturing company that frames its operations in terms of a set of easily ...
Harol Andrey Avila‐Choconta +3 more
wiley +1 more source
Impulse Buying in Live Streaming: Value Determinants and Self‐Control
Global Business and Organizational Excellence, Volume 45, Issue 6, Page 631-641, September/October 2026.ABSTRACT Although e‐commerce is still in its early stages of development in developing regions, the growing economy and improving digital infrastructure have created favorable conditions for positioning a country as an emerging digital commerce hub, attracting both consumers and businesses seeking new opportunities.
Ing Grace Phang +3 more
wiley +1 more source
, 2018 Since internet was born digitalization has flourished and led to technological innovations that opened up new opportunities on the market. In the retail sector, the digitalization and development of mobile devices, tablets and social media have changed ...
Zwedberg, Sabina, Ekholm, Emma
core +4 more sources
WIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos +1 more
wiley +1 more source
Toward customer hyper-personalization experience — A data-driven approach
Cogent Business & Management, 2022 Today’s omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization strategy relies on the organization’s capability to gather and transform customer data into personalized experiences ...
J. M. Valdez Mendia +1 more
doaj +1 more source
Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools
Strategic Management Journal, Volume 47, Issue 7, Page 1980-2061, July 2026.Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi +2 more
wiley +1 more source
GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM
Вестник университета, 2020 The behavioral matters of Generation Z, who use the possibilities of the Internet to meet their needs, have been considered. There is no universal digital format.
T. A. Beregovskaya, S. A. Grishaeva
doaj +1 more source
Journal of Business Logistics, Volume 47, Issue 3, July 2026.ABSTRACT Products sold in bulk and the reuse of packaging are attracting growing attention. While consumers perceive reusable packaging as providing an environmental function, it is not always convenient. Reusable packaging, as a reverse logistics model, forces them to consider a new logistical role—namely, packaging that requires balancing potentially
Fanny Reniou, Elisa Robert‐Monnot
wiley +1 more source
Object‐Interactive Transvections: A Theory for Addressing Persistent Retail Supply Chain Problems
Journal of Business Logistics, Volume 47, Issue 3, July 2026.ABSTRACT In conventional retail supply chains, the primary objective is to fulfill customer demand by delivering the right product at the right time. However, retailers face persistent problems, including product returns, inventory obsolescence, lost sales, and lost demand.
Emmelie Gustafsson +4 more
wiley +1 more source