Results 81 to 90 of about 3,206,874 (197)
Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness [PDF]
مدیریت بازرگانیObjective The adoption of artificial intelligence (AI) in the banking industry, along with the factors influencing its acceptance, has emerged as a key driver of customers’ intentions to use omnichannel services, promising a significant transformation in
Adeleh Dehghani Ghahnavieh +3 more
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Omnichannel strategies and franchisee-franchisor relationship quality
, 2023 This paper investigates the impact of omnichannel strategies in franchised networks on the franchisee-franchisor relationship quality. It proposes hypotheses regarding the impact on relationship satisfaction of three sets of antecedents, related to franchisee perceived omnichannel value, omnichannel integration quality, and how the relational aspects ...
Ghantous, Nabil +4 more
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Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [PDF]
مدیریت بازرگانیObjective In today's competitive landscape, driven by technological advancements, the significance of distribution channels and effective communication with customers to foster engagement and value co-creation is paramount.
Adeleh Dehghani Ghahnavieh +3 more
doaj +1 more source
, 2022 The widespread diffusion of digital technologies along with evolving consumer behaviors and requirements have fostered the emergence of omnichannel businesses, i.e., firms that can exploit integrated processes and information systems to realize a ...
Trenz, Manuel, Lehrer, Christiane
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Factors affecting blockchain technology in routing-location of combined transportation in the Omnichannel distribution system [PDF]
ارزش آفرینی در مدیریت کسب و کارThe aim of the present study is to determine the factors affecting blockchain technology in routing-location of combined transportation of the Channel Security Distribution System.
Sayed Ali Mir Hosseini +2 more
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Retail Design Tools: An Omnichannel Retail Design Process Conceptualisation
, 2023 The new directions in retail experience design raise questions about which tools need to be integrated into the retail experience design process. Being a highly transformational field, the competence domains involved in the retail system are multiple and
Di Iorio Mariagiovanna, Ragusa Gabriele
core
Heritage and Sustainable DevelopmentThis research study examines how small and medium-sized jewelry enterprises (SMEs) are able to use the best omnichannel strategies to meet the expectations of Generation Z and Millennial consumers.
Yuliia Husarova
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An Open Data-Based Omnichannel Approach for Personalized Healthcare
InformationCurrently, telemedicine and telehealth have grown, prompting healthcare institutions to seek innovative ways to incorporate them into their services. Challenges such as resource allocation, system integration, and data compatibility persist in healthcare.
Ailton Moreira, Manuel Filipe Santos
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Effectiveness Of Omnichannel Strategies In Enhancing Customer Perception
Purpose. This study investigates the effectiveness of omnichannel strategies in shaping customer perception within India\\\'s rapidly evolving digital retail landscape. While omnichannel commerce has attracted global scholarly interest, evidence from emerging market contexts—characterized by heterogeneous digital literacy, infrastructure constraints ...
Uzma Firoz, Dr. Vidya Dayinee Sharan
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, 2018 This paper is about the omnichannel marketing strategy, defined by Levy, M., Weitz, B., and Grewal, D. (2013) as, “a coordinated multichannel offering that provides a seamless experience when using all of the retailer’s shopping channels”.
Galouk, Yara +2 more
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