Review of Literature and Curricula in Smart Supply Chain & Transportation [PDF]
, 2018 This study provides a review of existing smart supply chain management (SCM) literature and current course offerings in order to identify unexplored implications of smart SCM. Specifically, the study focuses on curricula within the state of California to
Lee, Seung Jun, Shi, Tianqin
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THE ROLE OF DIGITAL MARKETING IN OMNICHANNEL STRATEGY
, 2019 The article deals with developing digital marketing strategy by brands running marketing communication in different channels. Special attention is given to increasing the effectiveness of combining digital channel with TV. It is noted that using digital helps to build effective reach of TA that cannot be covered by TV.
Ординський, Volodymyr Ordynskyi Володимир +1 more
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The challenges and responses for enterprise architects in the digital age [PDF]
, 2016 Enterprise architects face many challenges to be relevant to key stakeholders. The growth of digital business offers major opportunities for enterprise architects if these challenges can be addressed.
Bossert, Oliver, Manwani, Sharm
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Actionable Supply Chain Management Insights for 2016 and Beyond [PDF]
, 2016 The summit World Class Supply Chain 2016: Critical to Prosperity , contributed to addressing a need that the Supply Chain Management (SCM) field’s current discourse has deemed as critical: that need is for more academia-‐industry collaboration to ...
Haughton, Michael
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Heritage and Sustainable DevelopmentThis research study examines how small and medium-sized jewelry enterprises (SMEs) are able to use the best omnichannel strategies to meet the expectations of Generation Z and Millennial consumers.
Yuliia Husarova
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The customer experience…Is there an app for that? A conceptual understanding of the customer experience with m-commerce mobile applications [PDF]
, 2016 This paper examines the customer experience in relation to high street retailers’ m-commerce mobile applications. The aim of the research is to gain an understanding of the variables capable of influencing the customer experience during use of high ...
Al Nabhani, Khalid Talib Sulaiman +2 more
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Shared Capacity Routing Problem – An Omni-channel Retail Study [PDF]
, 2017 More and more retailers allow customers to order goods online and then pick them up in a store. In this setting, these orders are typically served from a dedicated warehouse. This often means that the stores are visited by different vehicles to replenish
Agatz, N.A.H. (Niels) +3 more
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Institutional pressure and omni-channel strategic choice of retail enterprises [PDF]
Based on the institutional theory, this study explores how institutional pressure aff ects the omnichannel strategic choice of retail enterprises. The results show that mandatory pressure, imitative pressure and normative pressure all positively aff ect
Huang, Yuhe +3 more
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An Open Data-Based Omnichannel Approach for Personalized Healthcare
InformationCurrently, telemedicine and telehealth have grown, prompting healthcare institutions to seek innovative ways to incorporate them into their services. Challenges such as resource allocation, system integration, and data compatibility persist in healthcare.
Ailton Moreira, Manuel Filipe Santos
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Modelo canvas para la ampliación de referencias venta de productos de mercado en Alkosto a través de la página web alkosto.com [PDF]
, 2017 44 páginas : ilustraciones, gráficos.En Alkosto se ha detectado una oportunidad de crecimiento en las ventas a través de una estrategia omnicanal en el segundo trimestre del 2018, uno de los componentes de esta estrategia es la venta de productos de ...
Cardona Cárdenas, Cesar Luis +1 more
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