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Omnichannel marketing strategy and customer experience management

open access: yes
The fast-paced digitalization of the Indian retail market has transformed how companies shape marketing programs and experiences of customers. This paper discusses the application of omnichannel marketing by the selected Indian retailers in order to improve customer experience management.
openaire   +1 more source

Pioneering the Future of Medical Affairs: A Strategic Transformation to Meet the Spanish Healthcare Ecosystem's Evolving Trends. [PDF]

open access: yesPharmaceut Med
Pérez Domínguez A   +5 more
europepmc   +1 more source

The Evolution of Medical Affairs Central Teams: Shaping Strategic Action and Driving Healthcare Transformation Through Scientific Interaction. [PDF]

open access: yesPharmaceut Med
Leal Beckouche M   +7 more
europepmc   +1 more source

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