Results 121 to 130 of about 7,724 (218)

Marketing in the metaverse era: toward an integrative channel approach. [PDF]

Virtual Real, 2023
Ramadan Z.
europepmc   +1 more source

Omnichannel Strategy: Its Impact on Customer Satisfaction and Retention

Jurnal Informatika Ekonomi Bisnis
This paper explores the impact of omnichannel strategies on customer satisfaction and retention. The scope of the research includes industries such as retail, technology, and financial services, focusing on how integrated communication channels, including physical stores, online platforms, and mobile applications, enhance customer experiences.
Andre Ilyas, Muthia Rahma Dianti, null Mirsal   +2 more
openaire   +1 more source

Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]

Qual Quant, 2023
Van Nguyen AT, Halibas AS, McClelland R, Thuan NH.   +3 more
europepmc   +1 more source

The Marketing value of Social Media Tools at Business Level Strategy [PDF]

Social media (SM) is considered to be the most trending tool for increasing brand awareness as well as enhancing customer acquisition of companies (Goud, 2016).
Papagiannis, F
core  

A Data-Driven Approach for Enhancing Customer Loyalty through Strategic Business Innovations and Technology Integration

Ianna Journal of Interdisciplinary Studies
Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key factor in enhancing customer experience.
Venkataramana Karri, Polamarasetty Nooka Appa Rao, Gopal Krishna Sanapala, V Vijaya Kumar, Venkata Naga Siva Kumar Challa   +4 more
doaj  

a consulting lab on Galp-s B2c omnichannel strategy

, 2022
The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of
openaire   +1 more source

Analysis of retail sector research evolution and trends during COVID-19. [PDF]

Technol Forecast Soc Change, 2023
Gupta BB, Gaurav A, Panigrahi PK.
europepmc   +1 more source

Sustainability Transitions in E-commerce Research-Academic Achievements and Impediments. [PDF]

Circ Econ Sustain, 2023
Zhang M.
europepmc   +1 more source

Innovating agri-food business models after the Covid-19 pandemic: The impact of digital technologies on the value creation and value capture mechanisms. [PDF]

Technol Forecast Soc Change, 2023
Mancuso I, Messeni Petruzzelli A, Panniello U.   +2 more
europepmc   +1 more source

Trial and Return Option Strategy in Omnichannel Retailing

This study examines the dynamics of customer behavior with trial and return options in omnichannel retailing, where retailers face challenges in integrating physical and online stores. Recently, major retailers have begun offering customers the option of trying eligible items for a set period and returning unwanted products free of charge.
openaire   +2 more sources