Stakeholder relationship marketing in nonprofit organizations: towards omnichannel strategies
[Resumen] Esta tesis doctoral analiza los antecedentes y consecuencias de la adopción de la multicanalidad (combinación de canales offline y online) y comportamientos omnicanal (integración del marketing a través de múltiples canales) por parte de las organizaciones no lucrativas y sus grupos de interés. La tesis se divide en 5 partes o capítulos.
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The Evolution of Medical Affairs Central Teams: Shaping Strategic Action and Driving Healthcare Transformation Through Scientific Interaction. [PDF]
Leal Beckouche M +7 more
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Pioneering the Future of Medical Affairs: A Strategic Transformation to Meet the Spanish Healthcare Ecosystem's Evolving Trends. [PDF]
Pérez Domínguez A +5 more
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The optimal omnichannel strategy for SMEs apparel retailers
The omnichannel transition took mainly place in big companies within the apparel retailing while in SMEs it was usually performed far less. Multichannel presents a structure of independent different channels, whereas a full channel integration is reached within an omnichannel strategy, which can deliver a seamless customer experience in all touchpoints.
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Enhanced voltage and capacitance in flexible supercapacitors using electrospun nanofiber electrolytes and CuNi<sub>2</sub>O<sub>3</sub>@N-Doped omnichannel carbon electrodes. [PDF]
Kumar PS, Bae J, Roh JW, Min Y, Lee S.
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Evaluating customer perspectives on omnichannel shopping satisfaction in the fashion retail sector. [PDF]
Khalid B.
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Digital transformation with clinical alerts and personalized care systems in an integrated value based model. [PDF]
Nguyen D +15 more
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Sustainable performance in SMEs using big data analytics for closed-loop supply chains and reverse omnichannel. [PDF]
Khan SAR, Tahir MS, Sheikh AA.
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