Results 151 to 160 of about 3,206,874 (197)
Revolutionizing patient recruitment experience in trials using the design-thinking framework. [PDF]
Perspect Clin ResPatkar S, Dalal J.
europepmc +1 more source
Study on the optimization of natural gas station inspection paths considering station priority. [PDF]
Sci RepPeng X, Li J, Yuan Y.
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The Effectiveness of Omnichannel Strategy: A Meta-analytical Approach
FIIB Business ReviewRetailers are actively working to deliver an omnichannel experience to their customers; yet there are lingering concerns regarding its overall effectiveness. The present meta-analytical study uses an input–process–output perspective and synthesizes the results of 63 quantitative studies on omnichannel marketing from 59 extant publications.
Sheetal Jain +2 more
exaly +3 more sources
The omnichannel strategy in portuguese companies: an overview [PDF]
2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021 The consumer's profile and behaviour have undergone drastic changes in recent years, as a result of rapid technological developments associated with the proliferation of the Internet, which have boosted the growth of e-commerce. Retail needed to adopt new strategies to respond to new consumer demands leading to the development of omnichannel.
Alves, Sílvia +4 more
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Getting the Most from Omnichannel Management Strategy
, 2019 In recent years scholars and practitioners have suggested omnichannel management as the best approach to reach and engage the customer in the buying journey. Traditional literature on distribution channels has focused on the co-operation and mostly on conflicts and competition among a company’s direct and indirect distribution channels (Frazier, 1983 ...
Belvedere v., Tunisini A.
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Omnichannel Strategy and Consumer Behavior in Distribution Channels: Trends in the Ophthalmology Sector [PDF]
Frontiers in Psychology, 2020 Lourdes Rivero Gutierrez +1 more
exaly +2 more sources
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Exploring omnichannel strategies: a path to improve customer experiences
International Journal of Retail & Distribution Management, 2023PurposeIn today's world, retailers must embrace technological devices to provide fluid, convenient and complete customer experiences. Therefore, combining the offline and online spaces into a single strategy becomes essential, representing a significant opportunity for retailers to improve customer experience.
Susana C. Silva +2 more
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Sustainability and Omnichannel Strategies in the Italian Wine Industry
2021The sustainability issue in the Italian wine industry is increasingly gaining momentum. The general principles about sustainability, given by the Organisation of vine and Wine (OIV) in the 2016, are about environmental, social, economic and cultural stances.
Galli Marta +2 more
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Omnichannel Retail Strategies for Competitive Advantage
International Journal of Commerce, Finance and Digital Economy, 2023The retail industry has transformed from traditional brick-and-mortar stores to digitally connected ecosystems, driving the adoption of omnichannel retailing. By integrating physical stores, online platforms, mobile applications, and social media into a unified system, omnichannel strategies provide consistent customer experiences while improving ...
Alan Bundy, Karen Spärck Jones
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