Results 151 to 160 of about 7,724 (218)

COMPREHENSIVE APPROACH TO OMNICHANNEL MARKETING STRATEGY IN RETAIL TRADE

Black Sea Economic Studies, 2020
Tetyana Shtal, Nadiia Proskurnina
openaire   +1 more source

Manufacturer Encroachment in the Presence of Production Economies of Scale. [PDF]

Prod Oper Manag
Li W, Chen J, Pun H.
europepmc   +1 more source

The Evolution of In-Field Medical Affairs: Introducing the Strategic Scientific Advisor. [PDF]

Pharmaceut Med
Regadera Anechina L, Iglesias I, Marinich JA, Diago J, Pérez Domínguez A.   +4 more
europepmc   +1 more source

Unlocking the return insurance puzzle in e-commerce: A strategic dance between e-sellers and the e-platform. [PDF]

PLoS One
Zhang C.
europepmc   +1 more source

Customer engagement with websites: a transactional retail perspective [PDF]

, 2019
Carey, Lindsey I., Connell, Cara, Marciniak, Ruth, McColl, Julie   +3 more
core   +3 more sources

The impact of AI-enabled CRM systems on organizational competitive advantage: A mixed-method approach using BERTopic and PLS-SEM. [PDF]

Heliyon
Yoo JW, Park J, Park H.
europepmc   +1 more source

Two-period e-commerce platforms operation strategies considering the difference in product quality perception. [PDF]

PLoS One
Xie B, Guo Q, Cheng Y, Niu M.
europepmc   +1 more source

Omnichannel in the fashion industry: A qualitative analysis from a supply-side perspective. [PDF]

Heliyon, 2020
Lorenzo-Romero C, Andrés-Martínez ME, Mondéjar-Jiménez JA.   +2 more
europepmc   +1 more source

Local Omnichannel Marketing: how LungoLinea Studio supports the growth of local businesses through omnichannel marketing strategies.

L’obiettivo della tesi è di dimostrare come il local omnichannel marketing possa essere uno strumento efficace per aiutare lo sviluppo delle imprese locali ed analizzare il modello operative di LungoLinea Studio, lo studio di comunicazione di Giovanni Sacerdoti, attraverso casi concreti come clienti in ambito commerciale, sportivo e di servizi.
openaire   +1 more source