Experiential-sensorial adaptive system model for hospitality based on 360° VR videos and case-based reasoning. [PDF]
PLoS OneAlfaro L +5 more
europepmc +1 more source
Luxury Fashion Retailers’ Omni-Channel Distribution & Communication Strategies in Mainland China [PDF]
Bai, H
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Technological and industrial trends in China's pharmaceutical sector. [PDF]
Front PharmacolWang J, He M, Lu F, Chen Y, Wang H.
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Exploring omnichannel strategies: a path to improve customer experiences
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Omnichannel strategy and customer loyalty in banking
International Journal of Bank Marketing, 2020Purpose Supported by the omnichannel strategy, the objective of this study is to identify the influence of integrated interaction quality and perceived fluency of service channels on attitudinal loyalty in the banking sector and to test the mediating effect of positive affect in these relationships.
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Sustainability and Omnichannel Strategies in the Italian Wine Industry
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Optimizing an Omnichannel Retail Strategy Considering Customer Segmentation
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The Omnichannel Strategy in the Fashion Industry
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Omnichannel retailing strategy: a systematic review
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