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THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES

Global Fashion Management Conference
Fashion firms are the most active and enterprising in terms of digital initiatives and investments in the Metaverse, where they engage consumers with exclusive experiences. For example, luxury fashion companies create branded virtual clothes for avatars and digital alter egos through which consumers can access the Metaverse.
Hu, Lala, Olivieri, Mirko
openaire   +2 more sources

Omnichannel Strategy

2020
Rajkumar Venkatesan, S. Arunachalam
openaire   +1 more source

Omnichannel retailing strategy: a systematic review

International Review of Retail, Distribution and Consumer Research, 2022
Aregu Asmare
exaly  

Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy?

Journal of Business Research, 2021
Dinesh Gauri, Rupinder Jindal
exaly  

An Overview on Omnichannel Inventory Strategy under Uncertain Demand

American Journal of Industrial and Business Management, 2021
exaly  

Omnichannel retail operations with mixed fulfillment strategies

International Journal of Production Economics, 2022
Lu Yang, Xiangyong Li, Ning Zhong
openaire   +1 more source

Omnichannel supply chain operations for luxury products with conspicuous consumers

Transportation Research, Part E: Logistics and Transportation Review, 2020
Ying Wei
exaly  

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