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THE METAVERSE IN LUXURY FASHION BRANDS’ OMNICHANNEL STRATEGIES
Global Fashion Management ConferenceFashion firms are the most active and enterprising in terms of digital initiatives and investments in the Metaverse, where they engage consumers with exclusive experiences. For example, luxury fashion companies create branded virtual clothes for avatars and digital alter egos through which consumers can access the Metaverse.
Hu, Lala, Olivieri, Mirko
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Getting the Most from Omnichannel Management Strategy
2019In recent years scholars and practitioners have suggested omnichannel management as the best approach to reach and engage the customer in the buying journey. Traditional literature on distribution channels has focused on the co-operation and mostly on conflicts and competition among a company’s direct and indirect distribution channels (Frazier, 1983 ...
Belvedere v., Tunisini A.
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Customer Experience Transformation through Omnichannel Digital Strategies
In an era dominated by rapid digital transformation, omnichannel strategies have become essential for organizations seeking to enhance customer experience (CX) and maintain competitive advantage. This chapter explores the pivotal role of omnichannel digital strategies in shaping customer experience transformation, focusing on how businesses integrate ...T Naresh Babu, Sudarshan Balasaheb Babar
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Omnichannel retail operations with mixed fulfillment strategies
International Journal of Production Economics, 2022Lu Yang, Xiangyong Li, Ning Zhong
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Omnichannel Fulfillment Strategies and Sales Credit Allocation
SSRN Electronic Journal, 2022Mahsa Mahboob Ghodsi, Georges Zaccour
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The Effectiveness of Omnichannel Strategy: A Meta-analytical Approach
FIIB Business ReviewRetailers are actively working to deliver an omnichannel experience to their customers; yet there are lingering concerns regarding its overall effectiveness. The present meta-analytical study uses an input–process–output perspective and synthesizes the results of 63 quantitative studies on omnichannel marketing from 59 extant publications.
Sandip Mukhopadhyay +3 more
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Strategy for striking the omnichannel balance in Retail 4.0
Strategy & LeadershipPurpose The rise of Industry 4.0 led to digitally-enabled evolutionary and radical changes in all branches of the retail industry, resulting in the emergence of the distinct term “Retail 4.0”. Within this paradigm, particular emphasis is placed on forming a balanced system of omnichannel sales and customer service, allowing reaching a synergistic ...
Oleksiy Osiyevskyy +2 more
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Omnichannel Marketing: Integration of Online and Offline Strategies
Abstract: In today’s dynamic marketing environment, the boundaries between online and offline customer interactions are rapidly dissolving. Omnichannel marketing represents a strategic integration of multiple platforms to deliver a seamless and unified customer experience. This paper explores the integration of digital and physical marketing channels,openaire +1 more source