Results 161 to 170 of about 3,206,874 (197)
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Omnichannel strategy and customer loyalty in banking
International Journal of Bank Marketing, 2020Purpose Supported by the omnichannel strategy, the objective of this study is to identify the influence of integrated interaction quality and perceived fluency of service channels on attitudinal loyalty in the banking sector and to test the mediating effect of positive affect in these relationships.
Emerson Wagner Mainardes +2 more
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Forays into omnichannel: An online retailer’s strategies for managing product returns
European Journal of Operational Research, 2021zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Prasenjit Mandal 0002 +2 more
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Towards an Architecture Framework for the Implementation of Omnichannel Strategies
2019New technological trends and disruptive technologies are allowing companies from multiple sectors to define and implement omnichannel strategies to provide a better customer experience. The implementation of such strategies consists of supporting marketing and sales activities through interrelated and coherent channels in order to reach target markets.
Néstor Suárez, Oscar Avila
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The Omnichannel Strategy in the Fashion Industry
2020This chapter describes the omnichannel strategy and how it applies to luxury fashion. The chapter allows: appreciating opportunities, strengths and challenges correlated to the omnichannel business model; understanding why and how online and physical stores are becoming increasingly integrated, generating new ‘phygital’ experiences ...
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Peer-to-Peer Crowdshipping as an Omnichannel Retail Strategy
Transportation Science, 2018Crowdshipping is an emerging operations model proposed to tackle the last-mile delivery problem in urban markets that major retailers such as Amazon and Walmart, as well as start-ups such as Instacart and DoorDash, have adopted or experimented with.
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Optimizing an Omnichannel Retail Strategy Considering Customer Segmentation
Evaluation ReviewUnlike previous studies on fixed logistics nodes, this research explored how consumer distribution impacts store selection and inventory balance, integrating the ship-from-store strategy to increase fulfillment within multiperiod sales plans.
Shuangpeng Yang, Li Zhang
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Features of omnichannel strategy implementation in branding
Ukrainian Journal of Applied Economics and TechnologyChanges in consumer behavior models, driven by new opportunities and the growing number of digital channels for interacting with companies, pose new challenges for the branding process. Customers’ desire for an equally high-quality experience, regardless of the point of contact in physical and digital environments, requires adapting traditional ...
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Omnichannel retailing strategy: a systematic review
The International Review of Retail, Distribution and Consumer Research, 2021Aregu Asmare, Shimelis Zewdie
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Strategy for striking the omnichannel balance in Retail 4.0
Strategy & LeadershipPurpose The rise of Industry 4.0 led to digitally-enabled evolutionary and radical changes in all branches of the retail industry, resulting in the emergence of the distinct term “Retail 4.0”. Within this paradigm, particular emphasis is placed on forming a balanced system of omnichannel sales and customer service, allowing reaching a synergistic ...
Oleksiy Osiyevskyy +2 more
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Coupon strategies for competitive products in an omnichannel supply chain
Electronic Commerce Research and Applications, 2022Zonghuo Li +3 more
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