Results 111 to 120 of about 7,724 (218)

Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection

Journal of Theoretical and Applied Electronic Commerce Research
The rapid advancement of digital technology has blurred the line between online and brick-and-mortar stores, leading to the proliferation of omnichannel retailing.
Jing Yu, Yufei Ren, Chi Zhou
doaj   +1 more source

Omnichannel of private label grocery products in Tesco and Carrefour retail chains on the Polish market

Ekonomski Vjesnik, 2020
Background: Customers who are operating today in many sales channels pose new challenges to suppliers’ distribution systems. The aim of the article is to identify the state of implementation of omnichanneling of grocery private labels in Tesco and ...
Roman Domański, Michalina Łabenda
doaj  

Multichannel Management in the Public Sector - A Literature Review [PDF]

, 2019
acceptedVersio
,, Østergaard Madsen, Christian
core   +1 more source

Developing a theoretical framework of consumer logistics from a comprehensive literature review [PDF]

Paper delivered at the 21st Logistics Research Network annual conference 2016, 7th-9th September 2016, Hull. Abstract Purpose: Logistics as a business discipline entered academic consciousness in the mid-1960s when work by marketing academics discussed ...
Grant, David, Philipp, Bernd
core  

Toward a Digital Strategy for Omnichannel Retailing

, 2015
The transition from multichannel to omnichannel retailing implies a fundamental shift in the way companies compete and hence also for the organizational structure. In the multichannel organization, each channel operates independently, creates value independently and hence, each channel manager is rewarded for the individual turnover of his or her ...
openaire   +3 more sources

INNOVATIONS AND TRENDS IN DIGITAL MARKETING AMID GLOBAL TRANSFORMATIONS

Економіка та суспільство
The article investigates innovations in digital marketing, focusing on the global transformations that affect marketing strategies. Special attention is paid to digital tools that boost customer engagement and optimize business processes, such as ...
Костянтин Крутіков
doaj   +1 more source

Benefit from a high store visiting cost in an omnichannel with BOPS. [PDF]

Transp Res E Logist Transp Rev, 2022
Feng Y, Zhang J, Feng L, Zhu G.
europepmc   +1 more source

How customer-centric are you? [PDF]

, 2018
In recent times, there has been a significant shift in what organisations do to sustain competitiveness and continue to be relevant in today’s business world.
Clark, Moira, Myers, Andrew
core  

A consulting lab on Galp-s B2c omnichannel strategy: Galp-s roadmap to omnichannel excellence through the implementation of omnichannel initiatives

, 2022
The current project concerns the conception of an Omnichannel strategy –A roadmap for the full integration and broader channel experience of Galp’s B2C offer. The goal of this Work Project is to assist Galp in shaping its services towards a more integrated, efficient, and convenient Omnichannel approach. An analysis of the market, the identification of
openaire   +1 more source

The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing

Journal of Theoretical and Applied Electronic Commerce Research
Many retailers start to implement the practice of buy online and pick up in store (BOPS) by integrating their online and offline channels. In this paper, we study the effects of BOPS cooperation (i.e., channel cooperation) in the presence of advertising ...
Jiao Hu, Li Li, Xiang He, Michael Z. F. Li   +3 more
doaj   +1 more source