Results 91 to 100 of about 7,724 (218)

Omnichannel strategies and franchisee-franchisor relationship quality

, 2023
This paper investigates the impact of omnichannel strategies in franchised networks on the franchisee-franchisor relationship quality. It proposes hypotheses regarding the impact on relationship satisfaction of three sets of antecedents, related to franchisee perceived omnichannel value, omnichannel integration quality, and how the relational aspects ...
Ghantous, Nabil, Chameroy, Fabienne, Chaney, Damien, Jeanpert, Sophie, Schultz, Maryline   +4 more
openaire   +1 more source

Are We Delivering What Customers Want? Charting Logistics Service Quality Research—A Process View

Journal of Business Logistics, Volume 47, Issue 1, January 2026.
ABSTRACT Logistics service quality reflects the gap between customers' expectations for logistics service and the actual service they receive, yet it is unclear whether academic research has kept pace with changes in logistics practice over the past 25 years.
Chang Gao, Simone T. Peinkofer, Stanley E. Griffis   +2 more
wiley   +1 more source

Omnichannel Strategy as A Green Marketing Tool

, 2020
The current trends in green products promotion characterizes by the relevant necessity of implementation the omni-channel approach for unification customer experience across all marketing channels. The goal of the article is to investigate the structural and functional environment of the formation and development the marketing and omnichannel ...
Chygryn, Olena Yuriivna, Liulova, Liliia Yuriivna, Liulov, Oleksii Valentynovych, Pimonenko, Tetiana Volodymyrivna   +3 more
openaire   +1 more source

The impact of consumers’ cross-channel experiencing behavior on omnichannel integration based on game-theoretic analysis

Humanities & Social Sciences Communications
In the evolving landscape of omnichannel retailing, delivering a seamless customer experience is critical for maintaining competitive advantage. While large brands often achieve omnichannel integration through vertical coordination of their online and ...
Junbin Wang
doaj   +1 more source

THE LINK BETWEEN OFFLINE BRAND ATTRIBUTE AND CORPORATE BRAND IMAGE OF GRAMEDIA TUNJUNGAN PLAZA BOOKSTORE IN SURABAYA [PDF]

, 2014
The purpose of this paper is to look into the relationship between the Offline Brand Attribute (physical aspect, product related information, reliability and personal interaction) and Corporate Brand Image in Gramedia TP Bookstore, Surabaya.
Chandra, Amelia Hutomo, Margaretha, Silvia, Rahardja, Christina   +2 more
core  

Enhancing retail operations: Dynamic fulfilment strategies in omnichannel retail

Serbian Journal of Management
This study explores the trend of in-store fulfillment in omnichannel retail, where nearby store inventories are utilized for online order fulfillment. This model presents advantages such as faster delivery, cost reduction, improved stock management, increased sales, and enhanced customer satisfaction.
Hümeysa İskender, Sinem Dayanıklı, Abdullah Kökçam, Željko Stević, Safiye Turgay, Mahmut Baydaş, Jasmina Bunevska-Talevska   +6 more
openaire   +2 more sources

Islamic marketing: a challenger to the classical marketing canon? [PDF]

, 2013
Purpose – To debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm. Design/methodology/approach – A phenomenological antipositivist review of key case examples, drawing from 40 years of the
Grant, John, Wilson, Jonathan
core   +1 more source

Optimizing Retail Pharmacy Success: The Role of Multichannel Marketing Strategies

Administrative Sciences
This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction in a world experiencing the digitalization of health sectors.
Alexander Wick, Bernhard Koczian, Kristína Králiková   +2 more
doaj   +1 more source

Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [PDF]

‫مدیریت بازرگانی
Objective In today's competitive landscape, driven by technological advancements, the significance of distribution channels and effective communication with customers to foster engagement and value co-creation is paramount.
Adeleh Dehghani Ghahnavieh, Naser Seifollahi, Mohammad Bashekouh Ajirloo, Ghasem Zarei   +3 more
doaj   +1 more source

Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey

Mercados y Negocios
The objective of this paper is to investigate how fashion brands incorporate metaverse retailing into their omnichannel strategies. To this end, the metaverse is conceptualised as a retail channel, and a real case was analysed using content analysis to ...
Verónica Crespo, Eva Sánchez-Amboage
doaj   +1 more source