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Differentiation through Omnichannel Strategy [PDF]
The master’s thesis explores how an omnichannel strategy can serve as a means of differentiation in the automotive industry, addressing a significant gap in the existing literature. Its purpose is to analyze how dealership groups can leverage omnichannel
Isaksen, Julie Agnethe +1 more
core
Effects of channel integration on the omnichannel customer experience
Cogent Business & ManagementThis paper seeks to fill existing knowledge gaps regarding the relationship between channel integration and the omnichannel customer experience using a multidimensional approach to both constructs.
José Antonio Balbín Buckley +1 more
doaj +1 more source
How Digital Transformation Impacts Customer Experience in the Hard Luxury Industry: Consensus on Omnichannel Strategy [PDF]
Athens Journal of Business & EconomicsDespite the impact of digitalization in the luxury industry since the health crisis, few researches have been done on the hard luxury industry. Therefore, the aim of this study is to provide insight on how digitalization has been transforming the ...
Marine Bertrand , Ekaterina Glebova
doaj +1 more source
Learning Through Co‐opetition: How Knowledge Sharing Builds Supply Chain Resilience
Journal of Supply Chain Management, Volume 62, Issue 3, Page 81-101, July 2026.ABSTRACT This study explores how knowledge sharing among competing firms (co‐opetition) influences risk management and enhances supply chain resilience. Grounded in organizational learning theory, the study examines how co‐opetition enhances firms' visibility into the emerging challenges of tomorrow's world, enabling proactive risk management that can ...
Jacob C. Jensen +4 more
wiley +1 more source
Price promotion in omnichannel retailing: how much is too much?
, 2022 Purpose: The study aims to investigate customers' emotional and behavioral responses to price promotion in omnichannel retailing through the integration of the expectancy-disconfirmation theory, feelings-as-information-theory and regret regulation theory.
Thaichon, Park +3 more
core +1 more source
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source
Humanities & Social Sciences CommunicationsIn the evolving landscape of omnichannel retailing, delivering a seamless customer experience is critical for maintaining competitive advantage. While large brands often achieve omnichannel integration through vertical coordination of their online and ...
Junbin Wang
doaj +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThe increasing reliance of students on both digital and physical channels necessitates private universities to manage interactions and services in a more integrated and cohesive manner.
Muhammad Ardiansyah +1 more
doaj +1 more source
Optimizing Retail Pharmacy Success: The Role of Multichannel Marketing Strategies
Administrative SciencesThis study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction in a world experiencing the digitalization of health sectors.
Alexander Wick +2 more
doaj +1 more source
Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey
Mercados y NegociosThe objective of this paper is to investigate how fashion brands incorporate metaverse retailing into their omnichannel strategies. To this end, the metaverse is conceptualised as a retail channel, and a real case was analysed using content analysis to ...
Verónica Crespo, Eva Sánchez-Amboage
doaj +1 more source