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Omni-channel retailing: propositions, examples and solutions [PDF]
, 2018 Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu +2 more
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Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges [PDF]
Romanian Economic Journal, 2021 The turmoil created by the COVID-19 pandemic in all components of the society has effects that become challenging for people and companies. This scientific approach aims at drawing attention primarily to the new trends in consumption and consumer ...
Victor Danciu
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Revista Projetar, 2022 O retail design é reconhecido como uma disciplina recente, iniciada por volta dos anos 1960, num setor que é caracterizado pela intuição, improvisação e imitação, como o varejo.
Rodrigo Souza da Silva +1 more
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The Impact of Distribution Channel Reforms Accelerated by COVID-19 on Marketing Strategy
Maketingu Janaru, 2021 The COVID-19 pandemic has had major impacts on Japanese marketing. How to adapt marketing strategies in a rapidly changing environment is an extremely important issue for both marketing research and marketing practice.
Kyoichi Ikeo
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A systematic literature review of the use of social media for business process management [PDF]
, 2018 In today’s expansion of new technologies, innovation is found necessary for organizations to be up to date with the latest management trends. Although organizations are increasingly using new technologies, opportunities still exist to achieve the ...
A Looy Van +18 more
core +1 more source
The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
doaj +1 more source
Journal of Theoretical and Applied Electronic Commerce Research, 2022 In recent decades, retail has been faced with a challenging scenario, resulting from the digital transformation driven by advances on the internet that has transformed retail business models, especially in commercial transactions, giving consumers a new ...
Thales Stevan Guedes Furquim +3 more
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Omnichannel marketing: Are cross-channel effects symmetric?
International Journal of Research in Marketing, 2021 The rapid growth in omnichannel (e.g., Web, call center, sales agent, store) shopping and the need to effectively allocate resources across channels are prompting managers and researchers to better understand cross-channel effects, that is, the effects of marketing efforts in one distribution channel on shopping outcomes in other channels. We develop a
Venkatesh Shankar, Tarun Kushwaha
openaire +1 more source
IEEE Access, 2023 Currently, Omnichannel distribution services are experiencing very rapid development around the world. In the Omnichannel distribution services, each existing sales channel will be connected to each other through integration capabilities so that no ...
Ferra Arik Tridalestari +2 more
doaj +1 more source
The Future of Retail Operations [PDF]
, 2020 Retailing consists of all the activities associated with the selling of goods to the final consumer. In this article, we review the research on retail operations published in Manufacturing & Service Operations Research (M&SOM) since 1999. We then
Caro, Felipe +2 more
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