Results 21 to 30 of about 1,296,097 (167)
Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges [PDF]
Romanian Economic Journal, 2021 The turmoil created by the COVID-19 pandemic in all components of the society has effects that become challenging for people and companies. This scientific approach aims at drawing attention primarily to the new trends in consumption and consumer ...
Victor Danciu
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The impact of consumers’ positive online recommendations on the omnichannel webrooming experience [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This purpose of this paper is to analyze how consumers’ online recommendations affect the omnichannel webrooming experience based on the internet, physical and mobile channels.
Carlos Orús +2 more
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Revista Projetar, 2022 O retail design é reconhecido como uma disciplina recente, iniciada por volta dos anos 1960, num setor que é caracterizado pela intuição, improvisação e imitação, como o varejo.
Rodrigo Souza da Silva +1 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 In recent decades, retail has been faced with a challenging scenario, resulting from the digital transformation driven by advances on the internet that has transformed retail business models, especially in commercial transactions, giving consumers a new ...
Thales Stevan Guedes Furquim +3 more
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Desafios do marketing na estratégia Omnichannel [PDF]
, 2016 Orientador : Prof. Dr. Paulo Henrique Muller PradoMonografia (especialização) - Universidade Federal do Paraná, Curso de Especialização em Marketing EmpresarialInclui referênciasResumo : Este trabalho apresenta uma pesquisa bibliográfica sobre marketing ...
Souza, Elton de
core +1 more source
IEEE Access, 2023 Currently, Omnichannel distribution services are experiencing very rapid development around the world. In the Omnichannel distribution services, each existing sales channel will be connected to each other through integration capabilities so that no ...
Ferra Arik Tridalestari +2 more
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Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights
RAC: Revista de Administração Contemporânea, 2023 The papers on this Special Issue of the Journal of Contemporary Administration promote an important discussion in the Brazilian digital marketing field.
Valter Afonso Vieira +2 more
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New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization
Jurnal Manajemen Teori dan Terapan, 2022 Objective: This study investigates the relationship between personalization and customer experience, with emotion and cognitive as the components through which the result repeats purchase intention.
Rahmawati Rahmawati, Rois Arifin
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Ученые записки Российской академии предпринимательстваThe intense development of the competitive environment requires microfinance organizations to implement highly effective marketing, aimed at achieving commercial goals and realizing promotion functions in the digital environment.
S. B. Smelov
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Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer
Cogent Business & Management, 2022 The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally including in Thailand. This quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on increasing ...
Teerada Cattapan +1 more
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