Results 1 to 10 of about 4,304 (118)
Analyzing the digital customer journey: a novel framework for sequential behavior modeling [PDF]
Scientific ReportsIn recent years, the growing amount of event-log data collected from websites and mobile applications has provided an opportunity to analyoc2vec to cluster physical ze user-behavior patterns in digital customer systems.
Lihi Bar-El +4 more
doaj +2 more sources
Study of Customer Journey Map in Electronic Bookshops [PDF]
تحقیقات کتابداری و اطلاعرسانی دانشگاهی, 2021 Purpose: The purpose of this research was to identify the touchpoints in the customer journey map of electronic bookshops.Methodology: This study was an “applied research” and was conducted by analytical-survey method, the statistical population of this ...
Roghayeh Sabzalian +2 more
doaj +1 more source
The research of the customer journey of users of local treatment facilities made of fiberglass and composite materials using the customer journey map [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2021 The current conditions for the functioning of enterprises-manufacturers of local treatment facilities made of fiberglass and composite materials have been given, a significant impact on the performance of which is carried out, first of all, by the ...
Vira Zhuravel +2 more
doaj +1 more source
The Role of Consumer and Customer Journeys in Customer Experience Driven and Open Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2021 : Customer and Consumer Journeys, touchpoints and Consumer Goals have been widely discussed among Customer Experience theorists and practitioners, establishing that a hierarchical relationship between those exist.
Gundars Kokins +2 more
doaj +3 more sources
Customer Experience Management; Trends and Areas in Research [PDF]
مدیریت بازرگانی, 2021 Objective Customer experience management has been regarded as a hot topic for managers and marketing researchers recently. The growing interest in the customer experience area is a result of the increasing complexity of channels, interactions, choices ...
Parisa Mousavi +3 more
doaj +1 more source
Probabilistic Customer Purchase Evolution Graph
IEEE Access, 2023 Following evolutionary theory, this study defines the commodity consumption gene of the customer journey in retail transactions to discuss the distribution and evolution process of the consumer group.
Yung-Tzu J. Lin +3 more
doaj +1 more source
Exploring Customer Journeys in the Context of Dentistry: A Case Study
Dentistry Journal, 2023 This case study aims to explore how customer journey concepts can apply to a hypothetical scenario, centring on a patient (customer persona) within the dentistry arena, and with a particular focus on special care dentistry.
Bhaven Modha
doaj +1 more source
A Model to Bank’s Customer Experience Management for Improving Performance Indices [PDF]
کاوشهای مدیریت بازرگانی, 2021 This research proposes a new model for customer experience management and investigates the impact of customer experience management on improving the performance of one of the Iranian banks, mediated by customer satisfaction, loyalty and verbal ...
Karim Atashgar, Fateme Mirshafiei
doaj +1 more source
Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [PDF]
مدیریت بازرگانی, 2020 Objective Given that the customers’ experience in each industry, service and communication channel is unique and special, this study aims at identifying and examining the strengths and weaknesses of the existing models in the developing customers ...
Gholamreza Jandaghi +4 more
doaj +1 more source
Journal of eScience Librarianship, 2021 Objective: Customer journey mapping and design thinking were identified as useful tools for identifying deeper insights into the research data service needs of researchers on our campus with their direct input.
Kay Bjornen, Cinthya Ippoliti
doaj +1 more source