Customer Experience Management [PDF]
, 2013 Im Zuge der allgemeinen Digitalisierung entwickelt sich das Customer Experience Management (CEM) auf Konsumentenmärkten zu einem zentralen Innovations- und Kundenloyalitätstreiber (e.g.,Eberwein and Luyken 2009; Jaruzelski, Loehr, and Holman 2011 ...
Homburg, Christian +2 more
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Digitalization of Business Development Marketing Tools in the B2C Market [PDF]
Journal of Information Technology Management, 2023 With the development of a new stage of the industrial revolution, the importance of digitalization of business development tools is growing. The purpose of this article is to study the applied aspects of digital marketing tools usage for business ...
Nataliia Savytska +4 more
doaj +1 more source
Customer Experience Management; Trends and Areas in Research [PDF]
مدیریت بازرگانی, 2021 Objective Customer experience management has been regarded as a hot topic for managers and marketing researchers recently. The growing interest in the customer experience area is a result of the increasing complexity of channels, interactions, choices ...
Parisa Mousavi +3 more
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Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach [PDF]
مدیریت بازرگانی, 2023 Objective Since the mid-1950s, many subjects related to customer experience, including measuring the customer experience, its effect on loyalty and brand, etc.
Payam Mardazad Navi +3 more
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A Model to Bank’s Customer Experience Management for Improving Performance Indices [PDF]
کاوشهای مدیریت بازرگانی, 2021 This research proposes a new model for customer experience management and investigates the impact of customer experience management on improving the performance of one of the Iranian banks, mediated by customer satisfaction, loyalty and verbal ...
Karim Atashgar, Fateme Mirshafiei
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Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations [PDF]
مدیریت بازرگانی, 2020 Objective Customer experience is considered as a concept that can indicate the organizations performance in the current era. Creating an engaging experience is the distinctive feature for an organization and delivering a great experience is important in ...
Samaneh Rahimian +3 more
doaj +1 more source
Digitization and Lean Customer Experience Management: success factors and conditions, pitfalls and failures [PDF]
International Journal of Industrial Engineering and Management, 2021 In recent years, the use of Lean Customer Experience Management (CEM) by companies and practitioners has been increasingly encountered, but with abstracted and incomprehensible approaches.
Christos G. Chatzopoulos, Marcel Weber
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Augmenting customer loyalty through customer experience management in the banking industry [PDF]
Journal of Asian Business and Economic Studies, 2021 Purpose – The purpose of this paper is to analyse and evaluate the effect of customer experience management (virtual interaction, physical interaction and service interaction) on customer loyalty in the banking industry. Design/methodology/approach – The
Forbes Makudza
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The Asymmetric Effect of Trade Openness on Output Volatility: Empirical Evidence from Ethiopia
JDE (Journal of Developing Economies), 2023 A better understanding of the effect openness on volatility can lead to more effective government policy that addresses the adverse outcomes of volatility.
Adisu Abebaw Degu +3 more
doaj +1 more source
Jurnal Manajemen Industri dan Logistik, 2023 This study aims to determine the effect customer Experience, Price Attractiveness and Customer Relationship Management have on Customer Loyalty. The data is collected using primary sources, which is done by distributing questionnaire to 300 respondents ...
Uce Karna Suganda, Yudi Priadi
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