CUSTOMER EXPERIENCE – DOES IT MATTER? [PDF]
Modern Management Review, 2016 The purpose of this article is to describe a role of a Customer Experience as a tool to increase the sale of products or/and services provided by an organization, on the example of Oracle Corporation.
Wioletta WEREDA, Monika GRZYBOWSKA
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International Journal of Business, Economics, and Social Development, 2023 In the service industry, a positive company reputation will influence customers' decisions to choose that business for their insurance needs. This reputation is systematically built by upholding the importance of responsibility and engaging in open ...
Rio Sukmawan, Zulganef Zulganef
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Swiss CRM 2012 : Einsatz und Trends in Schweizer Unternehmen [PDF]
, 2012 StudieDie jährlich und dieses Jahr bereits zum sechsten Mal durchgeführte Trendstudie bietet einen umfassenden Überblick zum Status Quo von Customer Relationship Management (CRM) in der Schweiz und identifiziert die bedeutendsten Trends.
Beerli, Beata +4 more
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Customer experience management and business performance [PDF]
International Journal of Quality and Service Sciences, 2015 Purpose – The purpose of this paper is to examine how essential dimensions of customer experience management (CEM) drive business performance in Danish companies. Design/methodology/approach – An empirical study is conducted to investigate the relationships ...
Grønholdt, Lars +3 more
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Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [PDF]
مدیریت بازرگانیObjective Building a strong customer experience is currently one of the most important management goals. The explosion of potential touch points and diminishing control over the customer experience requires companies to integrate multiple business ...
Payam Mardazad Navi +3 more
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The Expanding Role of Customer Knowledge Management and Brand Experience during the Pandemic Crisis
Management Dynamics in the Knowledge Economy, 2020 Customer knowledge management has begun to catch momentum due to de fact that companies started to understand the importance of customer knowledge on the overall customer and brand experience even though there is no appreciable consideration in this ...
Mocanu Rares
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Customer Experience Management: Underexplored Instrument for Customer Transformation
Trends Economics and Management, 2021 Purpose of the article: The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context.Methodology/methods: The grounded theory development ...
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Quality in Sport, 2021 The aim of this study was to investigate the relationship between customer experience management and relationship marketing strength of the economy in private clubs Iran province.
Mohammad Saeid Kiani
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Non-profits and the 'hollowed out' state : the transformation of working conditions through personalising social care services during an era of austerity [PDF]
, 2016 This article explores the impact of state reforms to increase customer authority in social care at a time of public sector austerity in Scotland. The article focuses on the implications of these reforms for state – non-profit relations and the latter’s ...
Cunningham, Ian
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Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [PDF]
مدیریت بازرگانی, 2019 Objective The large number of bank customers may sometimes be misinterpreted as loyalty because in many cases the accounts inactive and the customers are not much willing to go to the banks.
Hajar Hakimi +3 more
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