CUSTOMER EXPERIENCE – DOES IT MATTER? [PDF]
Modern Management Review, 2016 The purpose of this article is to describe a role of a Customer Experience as a tool to increase the sale of products or/and services provided by an organization, on the example of Oracle Corporation.
Wioletta WEREDA, Monika GRZYBOWSKA
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Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [PDF]
مدیریت بازرگانیObjective Building a strong customer experience is currently one of the most important management goals. The explosion of potential touch points and diminishing control over the customer experience requires companies to integrate multiple business ...
Payam Mardazad Navi +3 more
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The Expanding Role of Customer Knowledge Management and Brand Experience during the Pandemic Crisis
Management Dynamics in the Knowledge Economy, 2020 Customer knowledge management has begun to catch momentum due to de fact that companies started to understand the importance of customer knowledge on the overall customer and brand experience even though there is no appreciable consideration in this ...
Mocanu Rares
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Customer Experience Management: Underexplored Instrument for Customer Transformation
Trends Economics and Management, 2021 Purpose of the article: The purpose of this article is to identify the role the customer experience plays in the transformation of the customer and to develop a theory that brings together related concepts in order to position the phenomenon of customer experience in the macromarketing context.Methodology/methods: The grounded theory development ...
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Modern directions of marketing in the field of educational services
Вестник Тамбовского университета. Серия: Гуманитарные науки, 2021 Modern universities function in a highly competitive environment (for applicants, for teachers and scientists, for funds from various sources, etc.). In the context of globalization, competition is reaching the global level even for regional universities.
A. V. Prokhorov, T. G. Pyadysheva
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Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [PDF]
مدیریت بازرگانی, 2019 Objective The large number of bank customers may sometimes be misinterpreted as loyalty because in many cases the accounts inactive and the customers are not much willing to go to the banks.
Hajar Hakimi +3 more
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Tourism and Hospitality Management, 2023 Purpose – The food sector has embraced new technologies in customer service, including self-ordering kiosks (SOKs). Such a service allows customers to select, customize, and pay for their meals through a device or kiosk.
Evangelia Marinakou +2 more
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Modeling the experience of Iranian telecommunication company customers from commercial sales in line with their sustainability [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of this research is to model the experience of customers of Iran Telecommunications Company from commercial sales in line with their sustainability.
Mohammad Karvand +3 more
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Molecular Oncology, EarlyView.Circulating microRNAs as biomarkers of cachexia and sex‐specific cancer in senior dogs. In 25 client‐owned dogs, four circulating miRNAs (miR‐15a, miR‐15b, miR‐16, miR‐140) were downregulated in cachexia, with miR‐16 the strongest individual biomarker (AUC = 0.899).
Soon‐Seok Park +6 more
wiley +1 more source
Designing a Customer Experience Management Framework in a Social Business: A Mixed Approach [PDF]
مطالعات رفتار مصرف کننده., 2020 Today, customer experience management (CEM) is the dominant competitive strategy in the field of businesses based Internet and social media platforms. Social commerce, as one of the new forms of e-commerce, will be the dominant form of future business ...
Mona Jami Pour +2 more
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