Results 31 to 40 of about 27,509 (164)

Customer and organisational value added through customer experience differentiation

open access: yesJournal of Economic and Financial Sciences, 2011
Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
doaj   +1 more source

Relationship Marketing and Customer Loyalty in Chain Fast Food Establishments in Umuahia, Abia State, Nigeria

open access: yesInternational Journal of Home Economics, Hospitality and Allied Research, 2022
This study focused on the influence of relationship marketing on customer loyalty in chain fast food establishments in Umuahia, Abia State. Specifically, the study determined the influence of trust on brand attachment; relationship commitment on brand ...
Iheanyi B. Anyanwu   +2 more
doaj   +1 more source

The Influence of Customer Relationship Management and Customer Experience on Customer Satisfaction

open access: yesIntegrated Journal of Business and Economics, 2023
This research attempts to examine how customer relationship management and customer experience influence customer satisfaction in Lampung Province retail complexes. Data was taken using non-random sampling method with purposive sampling technique and used to meet the number of samples as many as 135 respondents.
Suharto suharto, yuliansyah yuliansyah
openaire   +2 more sources

Training appropriate customer experience management model with emphasis on related indicators in banking education system [PDF]

open access: yesپژوهش در نظام‌های آموزشی, 2018
The purpose of this research is to design and train an appropriate customer experience management model with an emphasis on related indicators in banking services. The research method used in this research is qualitative.
Ebrahim Heshmati   +2 more
doaj  

Customer experience management for highly demanded services in the financial market in crisis

open access: yesМодернизация, инновация, развитие, 2023
Purpose: to provide differentiated marketing solutions for manage customer experience based on various demographics, behavioral characteristics and customer values in the process of servicing for investing in gold.Methods: the current study was based ...
L. G. Prokopova   +4 more
doaj   +1 more source

Design and Application of Experience Management Tools from the Perspective of Customer Perceived Value: A Study on the Electric Vehicle Market

open access: yesWorld Electric Vehicle Journal
The electric vehicle (EV) market is expanding rapidly, highlighting the need for enhanced customer perceived value to foster loyalty and competitive differentiation.
Yuanyuan Xu   +4 more
doaj   +1 more source

Providing a Model of Customer Experience Management Based on Knowledge Management Models in the Field of Fintech Using Machine Learning [PDF]

open access: yesJournal of Systems Thinking in Practice
This study explores the role of machine learning in managing knowledge of customer experience. Given the importance of high-quality knowledge for organizational innovation, this research aim is to address existing research gaps and propose a novel model ...
Ahmad Rahmani   +3 more
doaj   +1 more source

Relationship between customer knowledge management and the value co-creation of fitness application customers: Mediating role of flow experience.

open access: yesPLoS ONE
PurposeThis study examined the impacts of customer knowledge management and flow experience on customer value co-creation and the mediating role of flow experience in the context of fitness apps.Design/methodology/approachUsing the questionnaire star ...
Chao Wang   +3 more
doaj   +1 more source

Transformation of customer experience management in the restaurant business in the context of digitalization [PDF]

open access: yesBIO Web of Conferences
The catering sector in Russia today is being significantly transformed under the influence of two modern factors: the transition to a digital model of orders and a decrease in the purchasing power of the population in general.
Akhmedova Rimma
doaj   +1 more source

The Determinants of Organisations’ Performance in the Algerian Mobile Telecommunications Market [PDF]

open access: yesManagement and Economics Review
Assessing and improving organisations’ performance is a perpetual concern for managers and a core research topic for management researchers. As a complex and multidimensional construct, performance is evaluated through a various set of indicators ...
Ines BENATIA, Nabila ABID
doaj   +1 more source

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