Customer and organisational value added through customer experience differentiation
Previous research has shown that the customer experience is a strategic differentiator leading to a competitive advantage for organisations. The customer experience is the interaction between customer and the organisation and should lead to value add. It
Adri Drotskie
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This study focused on the influence of relationship marketing on customer loyalty in chain fast food establishments in Umuahia, Abia State. Specifically, the study determined the influence of trust on brand attachment; relationship commitment on brand ...
Iheanyi B. Anyanwu +2 more
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The Influence of Customer Relationship Management and Customer Experience on Customer Satisfaction
This research attempts to examine how customer relationship management and customer experience influence customer satisfaction in Lampung Province retail complexes. Data was taken using non-random sampling method with purposive sampling technique and used to meet the number of samples as many as 135 respondents.
Suharto suharto, yuliansyah yuliansyah
openaire +2 more sources
Training appropriate customer experience management model with emphasis on related indicators in banking education system [PDF]
The purpose of this research is to design and train an appropriate customer experience management model with an emphasis on related indicators in banking services. The research method used in this research is qualitative.
Ebrahim Heshmati +2 more
doaj
Customer experience management for highly demanded services in the financial market in crisis
Purpose: to provide differentiated marketing solutions for manage customer experience based on various demographics, behavioral characteristics and customer values in the process of servicing for investing in gold.Methods: the current study was based ...
L. G. Prokopova +4 more
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The electric vehicle (EV) market is expanding rapidly, highlighting the need for enhanced customer perceived value to foster loyalty and competitive differentiation.
Yuanyuan Xu +4 more
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Providing a Model of Customer Experience Management Based on Knowledge Management Models in the Field of Fintech Using Machine Learning [PDF]
This study explores the role of machine learning in managing knowledge of customer experience. Given the importance of high-quality knowledge for organizational innovation, this research aim is to address existing research gaps and propose a novel model ...
Ahmad Rahmani +3 more
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PurposeThis study examined the impacts of customer knowledge management and flow experience on customer value co-creation and the mediating role of flow experience in the context of fitness apps.Design/methodology/approachUsing the questionnaire star ...
Chao Wang +3 more
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Transformation of customer experience management in the restaurant business in the context of digitalization [PDF]
The catering sector in Russia today is being significantly transformed under the influence of two modern factors: the transition to a digital model of orders and a decrease in the purchasing power of the population in general.
Akhmedova Rimma
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The Determinants of Organisations’ Performance in the Algerian Mobile Telecommunications Market [PDF]
Assessing and improving organisations’ performance is a perpetual concern for managers and a core research topic for management researchers. As a complex and multidimensional construct, performance is evaluated through a various set of indicators ...
Ines BENATIA, Nabila ABID
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