Results 41 to 50 of about 27,509 (164)

MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION

Вестник университета, 2017
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform ...
A. Serzhantov, M. Orlova
doaj  

Driving innovation performance and sustainable marketing through big data analytics and the moderating role of marketing agility and customer experience management

Discover Sustainability
Despite the strategic importance of digital transformation, the mechanisms by which big data analytics translates into innovation performance remain a “black box” in small and medium-sized enterprises. Our study uniquely integrates big data analytics and
Md Awlad Hossain, Huam Hon Tat, Azmawani Abd Rahman, Bidyut Kumer Balo   +3 more
doaj   +1 more source

Customer Experience in Public Organizations: A Multidimensional Analysis

Proceedings
This paper presents a comprehensive investigation into the multifaceted realm of customer experience (CX), aiming to enhance understanding of the historical, current, and future aspects of customer experience theory.
Kalliopi-Maria Tramvalidou, Vasiliki G. Vrana   +1 more
doaj   +1 more source

Neuromarketing and artificial intelligence: innovative approaches to customer experience management from a firm perspective

Future Business Journal
The integration of advanced technologies has transformed marketing practices, making the roles of artificial intelligence and neuromarketing increasingly relevant to customer experience management. The aim of this study is to systematically conceptualize
Beyza Topcugil, Abdulkadir Hiziroglu
doaj   +1 more source

From IFCX to CXMMI: Validation and Evolution of a Customer Experience Management Maturity Model

IEEE Access
This study presents the evolution of the IFCX model into the Customer Experience Management Maturity Index (CXMMI), a comprehensive framework for assessing and benchmarking the maturity of customer experience management in organizations, by focusing on ...
Roberto P. Madruga, Edison Renato Silva, Jose Francisco Moreira Pessanha, Humberto Henriques de Arruda, Assed Naked Haddad   +4 more
doaj   +1 more source

The Challenge of Managing Digital-Native Customer Experience: Designing a Customer Experience Quality Framework for Generation Z’s Use of Digital Media with an Exploratory Approach [PDF]

مطالعات رسانه‌های نوین
With the advent of digital technologies, Generation Z, having grown up in an era of technological advancement, actively engages with digital media and is recognized as an early adopter of innovative solutions.
Maryam Tajali, Seyed Mohammadbagher Jafari, Mona Jami Pour   +2 more
doaj   +1 more source

MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION

Вестник университета, 2019
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform ...
A. Serzhantov, M. Orlova
doaj  

Managing Customer Experience [PDF]

, 2015
Francis Buttle, Stan Maklan
openaire   +2 more sources

Designing a customer experience and response improvement model using social media marketing [PDF]

مطالعات رفتار مصرف کننده., 2019
The purpose of the present study is to design a model for enhancing customer experience and response using social media marketing. Therefore, identifying the categories that will enhance the customer experience and response and the strategies needed in ...
Sajjad Khalouzadeh Mobarakeh, Amir Manian, Tahmoures Hasangholipour Yasori   +2 more
doaj  

Managing and measuring customer experience: a literature review

Pressacademia, 2018
Purpose - Nowadays, customers expect from the brands to build customized and long term relationships with them. Hence, it has become evident that managerial approaches like Customer Relationship Management are important, but not sufficient to understand and manage the relationships with customers.
DURAN, Cem, URAY, Nimet
openaire   +2 more sources