Results 1 to 10 of about 60,173 (299)

Challenges and Opportunities in Multichannel Customer Management

Journal of Service Research, 2006
Scott A Neslin, Dhruv Grewal, Venkaṭesh Shankar   +2 more
exaly  

Management of Customer Relationships

It is imperative for companies to develop and manage customer relationships effectively. The objective of the study is to analyze the effective management of customer relationships by companies. The methodology adopted is a conceptual analysis of the various strategies and initiatives adopted by companies for managing customer relationships.
openaire   +1 more source

Customer knowledge management

Journal of the Operational Research Society, 2002
Martha García-Murillo
exaly  

Customer Relationship Management

1999
openaire   +2 more sources

Customer relationship management: digital transformation and sustainable business model innovation

Economic Research-Ekonomska Istrazivanja, 2020
Hermenegildo Gil-Gómez, Vicente Guerola-Navarro, Raúl Oltra-Badenes   +2 more
exaly  

Customer Relationship Management

2012
Maik Eisenbeiß, Alexander Bleier
openaire   +2 more sources

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

Journal of the Academy of Marketing Science, 2004
Ruth N Bolton, Katherine N Lemon, Peter C Verhoef   +2 more
exaly  

E‐Customer Relationship Management

2010
openaire   +1 more source

The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image

Journal of Retailing and Consumer Services, 2016
Munyaradzi W Nyadzayo, Saman Khajehzadeh   +1 more
exaly  

Customer Behavior Modeling in Revenue Management and Auctions: A Review and New Research Opportunities

Production and Operations Management, 2007
Zuo-Jun Max Shen, Xuanming Su
exaly