Customer Relationship Management [PDF]
After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers.
Alina Mihaela Dima +1 more
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BUILDING A RELATIONSHIP WITH THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE [PDF]
Annals of the University of Oradea: Economic Science, 2009 Customer relationship management (CRM) and quality management (QM) both define the customer as being the focus of all business activities. The question arises on how these two concepts work together.
Sandru Ioana Maria Diana, Bena Irina
doaj +2 more sources
Intelligent customer relationship management (ICRM) by EFLOW portal [PDF]
, 2002 Customer relationship management (CRM) has become a strategic initiative aimed at getting, growing, and retaining the right customers. A great amount of numeric data and even more soft information are available about customers.
Zoltán Baracskai +2 more
openalex +3 more sources
Developing a Structurational Approach to Electronic Customer Relationship Management (ECRM) [PDF]
, 2004 The literature on culture provides a set of general concepts and ideas as a way of looking at the world (Hofstede 1980). However, the typologies of culture have inherent weaknesses, e.g., they do not reflect the variety of values and attitude that may ...
Maged Ali, Sarmad Alshawi
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Electronic customer relationship management (E-CRM) and its performance, challenges and solutions [PDF]
New Applied Studies in Management, Economics & Accounting, 2018 The purpose of this study is to study electronic customer relationship management (E-CRM) and its performance. In this research, using the findings of previous research and the information available in databases, the information required for the research
Nabiollah Mohammadi +2 more
doaj +1 more source
A Model to Bank’s Customer Experience Management for Improving Performance Indices [PDF]
کاوشهای مدیریت بازرگانی, 2021 This research proposes a new model for customer experience management and investigates the impact of customer experience management on improving the performance of one of the Iranian banks, mediated by customer satisfaction, loyalty and verbal ...
Karim Atashgar, Fateme Mirshafiei
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Effect of Electronic Customer Relationship Management (E-CRM) on Customer Satisfaction [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2018 The purpose of this study was to investigate the impact of electronic customer relationship management on customer satisfaction. This is a descriptive correlational study clearly based on the structural equation modeling (SEM).
Morteza Mohammadi, Tahmures Sohrabi
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The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [PDF]
کاوشهای مدیریت بازرگانی, 2019 The aim of this study is to evaluate the effect of social customer relationship management (SCRM) on the relationship of the senior managers and experts of independent organizations in Fars province with customers. Social customer relationship management
Seyed Mohammadbagher Jafari +1 more
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THE CONCEPT OF CUSTOMER COST ACCOUNTING IN CUSTOMER RELATIONSHIP MANAGEMENT
Humanities and Social Sciences, 2023 In any enterprise, the customer plays a key role as the main “provider” of revenue. The profitability of a particular enterprise depends on appropriate customer relations.
Grzegorz LEW, Magdalena BOCHENEK
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