Results 11 to 20 of about 760,581 (338)
Identifying and selecting the most appropriate social media for the development of SCRM systems [PDF]
Journal of Information Technology Management, 2015 Undoubtedly, information technology is one of the main factors for change in modern societies. As the other components involved in the community, organizational customers have undergone changes to the extent that they are referred to as "social customers"
Masoud Khoshheykal, Navid Nezafati
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Customer Relationship Management: The Evolving Role of Customer Data [PDF]
Marketing Intelligence & Planning, 2013 Purpose – Customer relationship management (CRM) developed a separate identity as a result of companies utilising customer data in managing customer relationships. In this evolution, CRM became a heavily company-oriented construct: customer data were used instrumentally to serve companies’ purposes. However, as companies
Saarijärvi, Hannu +2 more
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Jurnal Manajemen Indonesia, 2022 This study aims to examine the impact of the implementation of customer relationship management (CRM) on customer satisfaction and loyalty, and the impact of satisfaction on customer loyalty of government commercial banks (BNI, BRI, Bank Mandiri, and BTN)
Salma Fauziyyah, Khanifatul Khusna
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An Integrated Methodology for Customer Relationship Management Customization
Journal of Information Systems and Technology Management, 2008 The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the market has dramatically decreased because of continuous takeovers and merges, but it has on the other hand gained momentum because of the sudden open-source and on-demand ...
Palacios, Ricardo Colomo +2 more
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Jurnal Performa, 2021 Customer Relationship Management is a long-term business strategy to establish relationships with customers. Through the right customer relationship marketing, customer satisfaction and loyalty can be formed.
Yopyter Promanjoe
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ComTech, 2010 Article to design an operational system based Customer Relationship Management (CRM) that can connect customers with the company. It is expected that the exchange of information between both parties can be properly channeled, in short, accurate, and ...
Tanty Oktavia
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Evaluasi Customer Relationship Management pada Supermarket Hero di Jakarta Timur
Journal the Winners, 2002 The growing of many big retailer make Hero Supermarket must obtaining it’s existance in retail business. Therefore, Hero Supermarket must form CRM (Customer Relationship Management) in order to increase a new customer, increase profit and maintaining ...
S. Liawatimena +3 more
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Sumbangsih Customer Relationship Management Dalam Menciptakan Customer Intimacy
Sketsa Bisnis, 2023 English Version To achieve success in today's dynamic business era, it is important to shift from a product focus to a customer focus. Companies can better understand customers, provide more personalized service, and build communication through a ...
Nurivan Rizky +4 more
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Customer Relationship Management [PDF]
Bulletin of Science and Practice, 2020 The modern market is characterized by changes in the relationship between companies and customers. Today, customer relationships are an orderly system process that needs to be monitored and managed. In the context of complex sales in highly competitive markets, the use of automated systems will provide organizations with increased competitiveness ...
Erlygina E., Filimonova V.
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Validating A Proposed CRM Implementation Framework For The Mauritian Hotel Industry [PDF]
African Journal of Hospitality, Tourism and Leisure, 2021 This article validates a proposed Customer Relationship Management conceptual framework for the Mauritian Hotel Industry based on identified critical success factors. The research provided insights on how different factors need to be considered to ensure
Vanisha Oogarah-Hanuman +1 more
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