The Effect of Customer Relationship Management on Customer Loyalty (A Case Study on Swiss-Belinn Malang) [PDF]
Journal of Indonesian Tourism and Development Studies, 2022 Competition in the hotel industry in the 4.0 era is getting tighter. The hospitality business is run offline and online, both for marketing and communication with customers, with a wide selection of digital platforms.
Deasy Chrisnia Natalia +1 more
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Customer Relationship Management [PDF]
After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers.
Alina Mihaela Dima +1 more
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Electronic customer relationship management (E-CRM) and its performance, challenges and solutions [PDF]
New Applied Studies in Management, Economics & Accounting, 2018 The purpose of this study is to study electronic customer relationship management (E-CRM) and its performance. In this research, using the findings of previous research and the information available in databases, the information required for the research
Nabiollah Mohammadi +2 more
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A Model to Bank’s Customer Experience Management for Improving Performance Indices [PDF]
کاوشهای مدیریت بازرگانی, 2021 This research proposes a new model for customer experience management and investigates the impact of customer experience management on improving the performance of one of the Iranian banks, mediated by customer satisfaction, loyalty and verbal ...
Karim Atashgar, Fateme Mirshafiei
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Effect of Electronic Customer Relationship Management (E-CRM) on Customer Satisfaction [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2018 The purpose of this study was to investigate the impact of electronic customer relationship management on customer satisfaction. This is a descriptive correlational study clearly based on the structural equation modeling (SEM).
Morteza Mohammadi, Tahmures Sohrabi
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The Influence of Social Customer Relationship Management (SCRM) on Customer Relationship Performance [PDF]
کاوشهای مدیریت بازرگانی, 2019 The aim of this study is to evaluate the effect of social customer relationship management (SCRM) on the relationship of the senior managers and experts of independent organizations in Fars province with customers. Social customer relationship management
Seyed Mohammadbagher Jafari +1 more
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Social customer relationship management: a customer perspective [PDF]
, 2021 While the construct customer brand engagement is gaining magnitude in hospitality studies, this study establishes positive word of mouth and brand loyalty as relevant outcomes of customer brand engagement.
Dewnarain, Senika +3 more
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Customer Relationship Management: The Evolving Role of Customer Data [PDF]
Marketing Intelligence & Planning, 2013 Purpose – Customer relationship management (CRM) developed a separate identity as a result of companies utilising customer data in managing customer relationships. In this evolution, CRM became a heavily company-oriented construct: customer data were used instrumentally to serve companies’ purposes. However, as companies
Saarijärvi, Hannu +2 more
openaire +4 more sources
Identifying and selecting the most appropriate social media for the development of SCRM systems [PDF]
Journal of Information Technology Management, 2015 Undoubtedly, information technology is one of the main factors for change in modern societies. As the other components involved in the community, organizational customers have undergone changes to the extent that they are referred to as "social customers"
Masoud Khoshheykal, Navid Nezafati
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THE CONCEPT OF CUSTOMER COST ACCOUNTING IN CUSTOMER RELATIONSHIP MANAGEMENT
Humanities and Social Sciences, 2023 In any enterprise, the customer plays a key role as the main “provider” of revenue. The profitability of a particular enterprise depends on appropriate customer relations.
Grzegorz LEW, Magdalena BOCHENEK
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