Results 21 to 30 of about 13,810,909 (279)
Identifying and selecting the most appropriate social media for the development of SCRM systems [PDF]
Journal of Information Technology Management, 2015 Undoubtedly, information technology is one of the main factors for change in modern societies. As the other components involved in the community, organizational customers have undergone changes to the extent that they are referred to as "social customers"
Masoud Khoshheykal, Navid Nezafati
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Customer Relationship Management: The Evolving Role of Customer Data [PDF]
Marketing Intelligence & Planning, 2013 Purpose – Customer relationship management (CRM) developed a separate identity as a result of companies utilising customer data in managing customer relationships. In this evolution, CRM became a heavily company-oriented construct: customer data were used instrumentally to serve companies’ purposes. However, as companies
Saarijärvi, Hannu +2 more
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Social customer relationship management: a customer perspective [PDF]
, 2021 While the construct customer brand engagement is gaining magnitude in hospitality studies, this study establishes positive word of mouth and brand loyalty as relevant outcomes of customer brand engagement.
Dewnarain, Senika +3 more
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Customer Relationship Management and Service Quality: a qualitative study [PDF]
, 2015 This study examined customer relationship management effectiveness and Service quality on international customers in a single University in the UK higher education sector.
Wali, Andy Fred +3 more
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An Integrated Methodology for Customer Relationship Management Customization
Journal of Information Systems and Technology Management, 2008 The importance and presence of technological solutions in organizations supporting CRM are a vital business fact from the late nineties. Presently, the manufacturers figure in the market has dramatically decreased because of continuous takeovers and merges, but it has on the other hand gained momentum because of the sudden open-source and on-demand ...
Palacios, Ricardo Colomo +2 more
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Customer Relationship Management: [PDF]
Bulletin of Science and Practice, 2020 The modern market is characterized by changes in the relationship between companies and customers. Today, customer relationships are an orderly system process that needs to be monitored and managed. In the context of complex sales in highly competitive markets, the use of automated systems will provide organizations with increased competitiveness ...
Erlygina E., Filimonova V.
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Cross-functional issues in the implementation of relationship marketing through customer relationship management [PDF]
, 2001 There is a major change in the way companies organise themselves as firms switch from product-based to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems ...
Ryals, Lynette, Knox, Simon
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Jurnal Performa, 2021 Customer Relationship Management is a long-term business strategy to establish relationships with customers. Through the right customer relationship marketing, customer satisfaction and loyalty can be formed.
Yopyter Promanjoe
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ComTech, 2010 Article to design an operational system based Customer Relationship Management (CRM) that can connect customers with the company. It is expected that the exchange of information between both parties can be properly channeled, in short, accurate, and ...
Tanty Oktavia
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Customer Relationship Management and Firm Performance
SSRN Electronic Journal, 2009 In this paper, we examine the impact of customer relationship management (CRM) on firm performance using a hierarchical construct model. Following the resource-based view of the firm, strategic CRM is conceptualized as an endogenously determined function of the organization's ability to harness and orchestrate lower-order capabilities that comprise ...
Tim Coltman +2 more
openaire +3 more sources