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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SERVICES
Customer Relationship Management (CRM) has become a critical strategy for businesses in the services sector, where customer retention and satisfaction are key drivers of success. This chapter explores the various facets of CRM as applied to services, from foundational concepts to the integration of modern technologies like AI and big data.Dr. S. Mahendran +3 more
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Customer Relationship Management (CRM)
2012Christian Schawel, Fabian Billing
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The management of the relationship with the customer/insured: CRM
2010In the changed competitive environment, the insurance companies' priority is to gain more control over final market, or lay hold of the relationship with the customer. The aim of this paper is to discuss how to recover (reuse) the insurer/insured relationship .
Coviello A, Di Trapani G
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Customer Relationship Management (CRM) Systems
This study investigates the influence of artificial intelligence (AI) on student enrollment in higher educational institutions in Kerala, with a particular emphasis on the mediating role of customer relationship management (CRM) systems. Employing a descriptive research design, a self-prepared questionnaire was administered to a purposive sample of 200Limson Antony Puthur +2 more
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A study of customer relationship management (CRM)
2008Master of Science (Logistics)
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