Results 31 to 40 of about 1,540 (182)
From CRM to Social CRM and FRM [PDF]
C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
Maria Cristina ENACHE +2 more
doaj
Digital Product Passports in Fashion: A Strategic Framework for Implementation
ABSTRACT This study investigates the role of the Digital Product Passport (DPP) in promoting transparency, traceability, and sustainability within the fashion industry. As the fashion sector faces significant environmental and social challenges, including resource depletion, pollution, and unethical labor practices, the DPP offers a potential solution ...
Laura Macchion
wiley +1 more source
Practice adoption in MNCS: A multi‐level interactionist model of trait activation
Abstract Research Summary Sharing knowledge through organizational practices is an important source of advantage for multinational corporations (MNCs). While prior research on practice adoption by subsidiaries of MNCs has identified several individual and organizational factors, this study examines their interplay in the context of HQ‐mandated ...
Sven Kunisch +4 more
wiley +1 more source
ABSTRACT The purpose of this study was to explore the experiences of stakeholders with accessing and integrating client feedback into counseling through a constructivist phenomenological approach. Participants included clients, counselors, and administrators from one outpatient counseling clinic at a not‐for‐profit hospital system.
Corrine R. Sackett +3 more
wiley +1 more source
Innovative CRM and Performance of SMEs: The Moderating Role of Relational Capital
Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium enterprises (SMEs). The present study explored the moderating effect of relational capital (RC) on the relationship between CRM ...
Nagwan AlQershi +2 more
doaj +1 more source
CURRENT STATE OF CRM SYSTEMS IN CONSTRUCTION INDUSTRY IN SLOVAKIA [PDF]
Customer relationship management systems are an important technology for resource efficiency in the management of relations with customers. The use of customer relationship management systems is essential for high level of customer retention.
Peter Mesároš +3 more
doaj +1 more source
ABSTRACT This study examines how business process management (BPM) maturity shapes digital transformation in a large financial institution operating in a highly regulated, emerging‐economy context. Drawing on a qualitative single case study, the research applies Rosemann and De Bruin's BPM Maturity Model to analyse how different maturity dimensions ...
Shirley Xavier Segala +2 more
wiley +1 more source
In this paper the authors develop and empirically test a model of customer relationship management (CRM) technology effectiveness. The model considers the effect a selling firm's customer relationship initiation and customer relationship maintenance ...
VIJAYKUMAR KRISHNAN +4 more
doaj +1 more source
ABSTRACT Luxury brands communicate symbolic value through a variety of brand signals, among which exclusivity and heritage represent two most prominent yet conceptually distinctive luxury signals. However, little is known about whether consumers respond equally favorably to these alternative luxury brand signaling strategies. This research examines how
Arnold Japutra +4 more
wiley +1 more source
Exploring the Management Literature of Sustainable Healthcare: A Bibliometric and Content Analysis
ABSTRACT This study aims to provide a comprehensive overview of sustainable healthcare from the perspective of the management literature. Relevant publications were retrieved from the Scopus database. A total of 85 publications from 1997 to July 2024 were analyzed using the R bibliometrix package. Findings suggest this is a nascent area of study in the
Donna V. Jones +2 more
wiley +1 more source

