Results 31 to 40 of about 1,491 (175)

From CRM to Social CRM and FRM [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016
C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
Maria Cristina ENACHE, Cornelia NOVAC UDUDEC, Corina SBUGHEA   +2 more
doaj  

Practice adoption in MNCS: A multi‐level interactionist model of trait activation

Global Strategy Journal, EarlyView.
Abstract Research Summary Sharing knowledge through organizational practices is an important source of advantage for multinational corporations (MNCs). While prior research on practice adoption by subsidiaries of MNCs has identified several individual and organizational factors, this study examines their interplay in the context of HQ‐mandated ...
Sven Kunisch, Ulrich Leicht‐Deobald, Tomi Laamanen, Adrian Schulte Steinberg, Björn Ambos   +4 more
wiley   +1 more source

The continuity heuristic: Temporal extrapolation in consumer judgment

Journal of Consumer Psychology, EarlyView.
Abstract From choosing an established brand over a newcomer to deciding when to replace a product or commit to a subscription, consumers routinely make judgments about how much longer things will last. Across 24 studies (N = 9718), this research introduces and tests the continuity heuristic, an intuitive forecasting strategy in which consumers use how ...
Matthew Fisher, Adam H. Smiley
wiley   +1 more source

Business Process Management Maturity and Digital Transformation: Evidence From a Financial Institution in an Emerging Economy

Knowledge and Process Management, EarlyView.
ABSTRACT This study examines how business process management (BPM) maturity shapes digital transformation in a large financial institution operating in a highly regulated, emerging‐economy context. Drawing on a qualitative single case study, the research applies Rosemann and De Bruin's BPM Maturity Model to analyse how different maturity dimensions ...
Shirley Xavier Segala, Sérgio Nogueira Seabra, André Rehbein Sathler Guimarães   +2 more
wiley   +1 more source

Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness

Marketing Management Journal, 2014
In this paper the authors develop and empirically test a model of customer relationship management (CRM) technology effectiveness. The model considers the effect a selling firm's customer relationship initiation and customer relationship maintenance ...
VIJAYKUMAR KRISHNAN, MARK D. GROZA, MYA PRONSCHINSKE GROZA, ROBERT M. PETERSON, ELISA FREDERICKS   +4 more
doaj   +1 more source

Innovative CRM and Performance of SMEs: The Moderating Role of Relational Capital

Journal of Open Innovation: Technology, Market and Complexity, 2020
Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium enterprises (SMEs). The present study explored the moderating effect of relational capital (RC) on the relationship between CRM ...
Nagwan AlQershi, Sany Sanuri Mohd Mokhtar, Zakaria Bin Abas   +2 more
doaj   +1 more source

CURRENT STATE OF CRM SYSTEMS IN CONSTRUCTION INDUSTRY IN SLOVAKIA [PDF]

Acta Logistica, 2018
Customer relationship management systems are an important technology for resource efficiency in the management of relations with customers. The use of customer relationship management systems is essential for high level of customer retention.
Peter Mesároš, Tomáš Mandičák, Katarína Krajníková, Annamária Behúnová   +3 more
doaj   +1 more source

From Green Strategy to Sustainable Development: Corporate Efforts Toward SDG 12 and SDG 13

Sustainable Development, EarlyView.
ABSTRACT Firms are increasingly integrating United Nations Development Goals 12 (Responsible consumption and production) and 13 (Climate action) as a part of their sustainability strategies. However, prior research has rarely examined how these SDGs interact as a unified capability rather than as isolated practices.
Post Raj Pokharel
wiley   +1 more source

Exploring the Management Literature of Sustainable Healthcare: A Bibliometric and Content Analysis

Sustainable Development, EarlyView.
ABSTRACT This study aims to provide a comprehensive overview of sustainable healthcare from the perspective of the management literature. Relevant publications were retrieved from the Scopus database. A total of 85 publications from 1997 to July 2024 were analyzed using the R bibliometrix package. Findings suggest this is a nascent area of study in the
Donna V. Jones, Olaf Weber, Jason Thistlethwaite   +2 more
wiley   +1 more source

Technology‐Enabled Cross‐Border Entrepreneurship: The Role of Digital Platforms in SME Expansion Through the Lens of Institutional Theory

Thunderbird International Business Review, EarlyView.
ABSTRACT Small and medium‐sized enterprises (SMEs) face significant institutional barriers when expanding across borders, including regulatory constraints, financial accessibility issues, and market entry challenges. Institutional theory provides a useful framework for understanding how external regulative, normative, and cognitive institutional forces
Sharmin Nahar, Muntasir Alam
wiley   +1 more source