Results 31 to 40 of about 12,083 (228)

Improving the competitiveness of enterprises through effective customer relationship management

Ekonomia i Prawo, 2017
Motivation: In today’s market, it is impossible for the company to function without reference directly to the customer and building a relationship with him relevant. Today customers are very demanding and have a bigger knowledge about products and market
Agnieszka Bojanowska
doaj   +1 more source

E- Service Quality, Ease of Use, Usability and Enjoyment as Antecedents of E-CRM Performance: An Empirical Investigation in Jordan Mobile Phone Services

Asian Journal of Technology Management, 2012
Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile ...
Khalid Al-Momani, Nor Azila Mohd. Noor
doaj   +2 more sources

From Awareness to Action: Consumer Behaviour, Attitudes and Business Strategy in Sustainable and Circular Electronic Devices

Business Strategy and the Environment, EarlyView.
ABSTRACT Technological change and the increasing use of electronic devices have made electronic waste one of the fastest‐growing waste streams worldwide, posing significant environmental and social challenges. Thus, understanding consumer behaviour regarding the purchase, use and disposal of electronic products is key to developing effective circular ...
Idiano D'Adamo, Steven De Meester, Simone Di Leo, Massimo Gastaldi, Domiziana Lunadei   +4 more
wiley   +1 more source

Implementasi Electronic Customer Relationship Management pada Aplikasi Layanan Pelanggan Hotel

Infotekmesin: Media Komunikasi Ilmiah Politeknik Cilacap, 2022
The interest of hotel visitors has decreased since the Covid-19 pandemic. So it is recommended that hotels implement Customer Relationship Management (CRM) which has three stages: getting new customers (Acquire), improving customer relationships (Enhance)
Muhammad Wildan, Safitri Juanita
doaj   +1 more source

Digital Transformation for Sustainable Development of SMEs: A Systematic Review of ‘How We Know,’ ‘What We Know’ and Research Agenda

Business Strategy and the Environment, EarlyView.
ABSTRACT Small‐ and medium‐sized enterprises (SMEs) are expected to contribute more significantly to the sustainability agenda. Digital transformation (DT) has the potential to enable SMEs to fulfil their sustainable development goals. However, SMEs encounter unique challenges in leveraging DT for sustainability due to their size, limited resources and
Phuc G. Le, Duyen Chu, Thomas Domboka, Hien Nguyen   +3 more
wiley   +1 more source

From CRM to Social CRM and FRM [PDF]

Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2016
C-R-M stands for Customer Relationship Management. At its simplest, a CRM system allows businesses to manage business relationships and the data and information associated with them.
Maria Cristina ENACHE, Cornelia NOVAC UDUDEC, Corina SBUGHEA   +2 more
doaj  

When Corporations Nudge for Good: Examining the Effectiveness of Corporate Social Marketing Initiatives in Influencing Intention to Change

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley   +1 more source

Implementing a Customer Relationship Management (CRM) Solution in Public Sector: Success Factors and Lessons Learned [PDF]

, 2011
Achieving excellence in Customer Relationship Management (CRM) is a cornerstone objective in the transformative efforts of the Ministry of Health and Long-Term Care and its Health System Information Management and Investment (HSIMI) division.
Botchkarev, Alexei, Andru, Peter, Pratt, Kristie   +2 more
core  

Digital Product Passports in Fashion: A Strategic Framework for Implementation

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study investigates the role of the Digital Product Passport (DPP) in promoting transparency, traceability, and sustainability within the fashion industry. As the fashion sector faces significant environmental and social challenges, including resource depletion, pollution, and unethical labor practices, the DPP offers a potential solution ...
Laura Macchion
wiley   +1 more source

Measuring the effect of customer relationship management (CRM) components on the non financial performance of commercial banks: Egypt case [PDF]

, 2012
This paper presents customer relationship management (CRM) components as applied on the Egyptian Commercial Banks, examined from the bankers' point of view.
Tantawy, P, Ghoneim, A, Sadek, H, Youssef, A   +3 more
core