Results 41 to 50 of about 12,083 (228)

Cross-functional issues in the implementation of relationship marketing through customer relationship management [PDF]

, 2001
There is a major change in the way companies organise themselves as firms switch from product-based to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems ...
Ryals, Lynette, Knox, Simon
core   +1 more source

The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry: The mediating role of customer satisfaction and the moderating role of brand image

Journal of Open Innovation: Technology, Market and Complexity
The purpose of this study is to evaluate a customer relationship management (CRM) model based on telecom customers’ experiences with the company's services.
Md. Abu Issa Gazi, Abdullah Al Mamun, Abdullah Al Masud, Abdul Rahman bin S. Senathirajah, Tazizur Rahman   +4 more
doaj   +1 more source

Practice adoption in MNCS: A multi‐level interactionist model of trait activation

Global Strategy Journal, EarlyView.
Abstract Research Summary Sharing knowledge through organizational practices is an important source of advantage for multinational corporations (MNCs). While prior research on practice adoption by subsidiaries of MNCs has identified several individual and organizational factors, this study examines their interplay in the context of HQ‐mandated ...
Sven Kunisch, Ulrich Leicht‐Deobald, Tomi Laamanen, Adrian Schulte Steinberg, Björn Ambos   +4 more
wiley   +1 more source

CURRENT STATE OF CRM SYSTEMS IN CONSTRUCTION INDUSTRY IN SLOVAKIA [PDF]

Acta Logistica, 2018
Customer relationship management systems are an important technology for resource efficiency in the management of relations with customers. The use of customer relationship management systems is essential for high level of customer retention.
Peter Mesároš, Tomáš Mandičák, Katarína Krajníková, Annamária Behúnová   +3 more
doaj   +1 more source

The continuity heuristic: Temporal extrapolation in consumer judgment

Journal of Consumer Psychology, EarlyView.
Abstract From choosing an established brand over a newcomer to deciding when to replace a product or commit to a subscription, consumers routinely make judgments about how much longer things will last. Across 24 studies (N = 9718), this research introduces and tests the continuity heuristic, an intuitive forecasting strategy in which consumers use how ...
Matthew Fisher, Adam H. Smiley
wiley   +1 more source

Pressupostos para o gerenciamento de soluções de CRM (customer relationship management) [PDF]

, 2004
Tese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.Um dos motivos do alto índice de insucesso das estratégias para a implantação da gerência de relacionamento com o cliente ...
Schweitzer, Alessandra
core  

Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness

Marketing Management Journal, 2014
In this paper the authors develop and empirically test a model of customer relationship management (CRM) technology effectiveness. The model considers the effect a selling firm's customer relationship initiation and customer relationship maintenance ...
VIJAYKUMAR KRISHNAN, MARK D. GROZA, MYA PRONSCHINSKE GROZA, ROBERT M. PETERSON, ELISA FREDERICKS   +4 more
doaj   +1 more source

Innovative CRM and Performance of SMEs: The Moderating Role of Relational Capital

Journal of Open Innovation: Technology, Market and Complexity, 2020
Customer Relationship Management (CRM) is more than an information tool and plays a critical role in small and medium enterprises (SMEs). The present study explored the moderating effect of relational capital (RC) on the relationship between CRM ...
Nagwan AlQershi, Sany Sanuri Mohd Mokhtar, Zakaria Bin Abas   +2 more
doaj   +1 more source

Do Robots Improve the Work–Live Balance? Evidence From a Shared Services Center

Knowledge and Process Management, EarlyView.
ABSTRACT This article examines the effects of process automation on the work–life balance of management accounting professionals in a shared services center (SSC), with the intervention of perceived usefulness of automation and upskilling. A single entity survey was carried out in a SSC of a player in the electricity sector listed on the Brazilian ...
Ilse Maria Beuren, Valter Luís Barbieri Colombo, Elionor Farah Jreige Weffort   +2 more
wiley   +1 more source

Customer relationship management as business strategy appliance: Theoretical and practical dimensions

Journal of Business Economics and Management, 2007
The main purpose of this article is to provide an integral and managerially useful view of customer relationship management (CRM) as business strategy. The key objectives are: to analyze CRM origins, development and changes that have occurred over time ...
Rima Tamošiūnienė, Regina Jasilionienė   +1 more
doaj   +1 more source