Results 51 to 60 of about 1,491 (175)

PENGUKURAN KINERJA CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MENGGUNAKAN CRM SCORECARD DAN OMAX

open access: yesJurnal informatika UPGRIS, 2017
UMKM Batik Tulis Lasem is one of the superior products from Rembang that continue to be developed by the government. UMKM Batik Tulis Lasem still many difficulties on their progression, especially in marketing, others are the utilization of technology ...
Ahmad Aviv Mahmudi, ngadenan ngadenan
doaj   +1 more source

The Many Shades of Clouds: How Law Fails (Us) in Seeing Power in the Digital Economy

open access: yesRegulation &Governance, EarlyView.
ABSTRACT Cloud infrastructures form the backbone of our contemporary (digital) production environment. Despite their centrality, legal and scholarly practice have not been treating cloud infrastructures as single objects of/for study. In other words, we have laws for regulating services and products that flow from (within) cloud infrastructures, but we
Petros Terzis   +2 more
wiley   +1 more source

Technology‐Enabled Financial Help‐Seeking: Evidence of AI and Financial Planners on Retirement Saving Behavior

open access: yesFINANCIAL PLANNING REVIEW, Volume 9, Issue 3, September 2026.
ABSTRACT This study aims to examine the effectiveness of three sources of retirement planning advice: AI tools, financial planners, and their combined use, in shaping retirement saving behavior. We introduce the Technology‐Enabled Financial Help‐Seeking (TEFHS) framework, which extends earlier models of financial help‐seeking by incorporating ...
Efthymia Antonoudi, Eric T. Ludwig
wiley   +1 more source

Developing a comprehensive framework for Customer Relationship Management System evaluation: A Case Study of Power Industry [PDF]

open access: yesبهبود مدیریت, 2011
This research reviews the key factors affecting the concept of Customer Relationship Management, and develops a comprehensive model for CRM deployment and evaluation.
Peyman Akhavan   +2 more
doaj  

Consumer Behavior Analysis in Digital Marketing Using AI and Big Data Analytics: A Narrative Review and Methodological Taxonomy

open access: yesWIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.
AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos   +1 more
wiley   +1 more source

The Best Practice of CRM Implementation for Small- and Medium-Sized Enterprises

open access: yesAdministrative Sciences, 2019
The biggest key aspect to the success of a business is a satisfied customer. For this reason, it is possible to state that the growing trend of focusing on the customer and his/her needs has prevailed in recent years.
Michal Pohludka, Hana Štverková
doaj   +1 more source

Effects of customer relationship management (CRM) strategies and socio-cognitive constructs on the physical activity of individuals with arthritis over time. [PDF]

open access: yesPLoS One, 2023
Newton FJ   +9 more
europepmc   +1 more source

Generative AI Implementation in Enterprises: Lessons From a Case Study of Enhanced IT Service Management

open access: yesInformation Systems Journal, Volume 36, Issue 5, Page 661-690, September 2026.
ABSTRACT The recent rise of Generative Artificial Intelligence (GenAI) is fundamentally changing the way businesses operate, with many now investing heavily in this technology. However, businesses are still exploring ways to extract value from GenAI and develop organisational capabilities.
Ashish Jagdish Sharma   +4 more
wiley   +1 more source

An investigation on relationship between CRM and organizational learning through knowledge management: A case study of Tehran travel agency [PDF]

open access: yesManagement Science Letters, 2013
Customer relationship management (CRM) plays essential role on the success of many business units. CRM integrates necessary data from internal and external sources to assist managers and employees for business development.
Mirza Hasan Hosseini   +2 more
doaj  

Customer Relationship Management in Romanian Banks [PDF]

open access: yesOvidius University Annals: Economic Sciences Series, 2019
Nowadays, banks noticed the importance of the CRM systems and started to implement them according to their strategy. Customer relationship management solutions help banks to raise their number of clients, retain existing ones and grow their customer ...
Alina Elena Cerchi, Alexandra Zaif
doaj  

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