Results 71 to 80 of about 1,540 (182)
A Goal‐Driven Method for Software Selection
ABSTRACT Solutions and business architects play a fundamental role in the process of selecting software solutions that satisfy their organizations' objectives and needs to implement a change. These practitioners are often faced with the challenge of selecting the most suitable software among a set of candidate solutions.
Abderrahmane Leshob +2 more
wiley +1 more source
The People and CRM (Customer Relationship Management)
The evolution of Technology and its involvement in our everyday life has powerful implication for the relationship between government and citizen. Technology has the potential to completely transform the way government do business and how citizen relate to elected official and public agencies.
openaire +1 more source
Customer Relationship Management (CRM) - An Overview
CRM is a business technology that aids in the understanding, improvement, and management of an organization’s customer relationship and engagement. It’s a marketing strategy that focuses on customer retention and acquisition. CRM is critical in all major businesses, including education, finance, automobiles, and healthcare.
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ANTECEDENTS OF CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITIES [PDF]
Customer relationship management, as a process to manage customer relationship initiation, maintenance and termination to maximize the value of the relationship portfolio, is an evolving process.
Tuleu Daniela
doaj
CRM: CUSTOMER RELATIONSHIP MANAGEMENT
openaire +1 more source
The study aims to assess the factors affecting the successful implementation of customer relationship management (CRM), as well as the relationship between the successful implementation of CRM and customer loyalty, in 3-to-5-star hotels in Vietnam.
Nguyen Viet Thai +4 more
doaj +1 more source
Customer Relationship Management (CRM) Analysis in Customer Retention
The purpose of this study is to analyze Customer Relationship Management (CRM) in customer retention. This research approach collects data through a literature study, which involves reading literature from various sources including books, reports, articles, and journals through qualitative and deductive approaches.
Rudy Haryanto +4 more
openaire +1 more source
Strategic issues in customer relationship management (CRM) implementation
The number of customer relationship management (CRM) implementations has grown dramatically in recent years. However, few academic studies of the issues associated with the implementation of the concept are available. This paper offers a modest contribution through the analysis of a case study of a CRM implementation at a UK‐based manufacturing company.
openaire +4 more sources
У статті визначено зміст терміну CRM система customer relationship management, наведено перелік всіх існуючих CRM систем, визначені вимоги до них та наведена порівняльна характеристика найбільш популярних CRM-систем.
С.С. Коновалов
doaj +2 more sources

