Investigating the impact of cross-cultural on CRM implementation: a comparative study
, 2003 In a competitive world there is a need for companies to maximise all their resources. One of the resources that are often overlooked is that of existing customer base.
Ali, M, Alshawi, S
core
From customer-oriented strategy to perceived organizational financial performance: the role of human resource management and customer-linking capability [PDF]
, 2015 Drawing on the organizational capabilities literature, we developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a ...
Lin, C-H +16 more
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, 2022 The COVID-19 pandemic and quarantine policies have caused the Hong Kong Philharmonic Orchestra (HKPhil) to significantly reduce offline concerts and ticket revenue, while increasing reliance on government funding.
Wang, J, Chiu, KWD, Chan, CT, Deng, S
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Impact of Electronic Customer Relationship Management on Purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs [PDF]
المجلة العربية للإدارةThe purpose of this research is to empirically investigate the impact of electronic customer relationship management (E-CRM) on purchase Intention with mediation role of Customer E-Satisfaction: evidence from Egyptian SMEs.
Emad Elhabashy +3 more
doaj +1 more source
Using Real Options to Help Build the Business Case for CRM Investment [PDF]
, 2005 The long-term benefits of implementing a Customer Relationship Management programme are widely accepted as being: learning from customers, building customer retention, and reduced market uncertainty.
Maklan, Stan +2 more
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Service Integrators in business networks—the importance of relationship values
, 2011 To realise the potentials of CRM (customer relationship management), relationship-specific processes need to be designed and implemented in companies.
Leist, Susanne +5 more
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ANTECEDENTS OF CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITIES [PDF]
Annals of the University of Oradea: Economic Science, 2015 Customer relationship management, as a process to manage customer relationship initiation, maintenance and termination to maximize the value of the relationship portfolio, is an evolving process.
Tuleu Daniela
doaj
Customer Relationship Management and Machine Learning Technology for Identifying the Customer
JOIV: International Journal on Informatics Visualization, 2017 Customer Relationship Management needed for the company to know their customer more closed, and make two-way communication between company and customer.
Hidra Amnur
doaj +1 more source
Cultural Dimensions And CRM Systems: A Cross-Cultural Case Study’
, 2006 Cultural dimensions are often identified as a crucial influence on the success or failure of Information Systems in general and Customer Relationship Management Systems (CRM) in particular.
Brooks, L, Ali, M, Alshawi, S
core
Customer Relationship Management (CRM) - An Overview
Shanlax International Journal of Economics, 2020 CRM is a business technology that aids in the understanding, improvement, and management of an organization’s customer relationship and engagement. It’s a marketing strategy that focuses on customer retention and acquisition. CRM is critical in all major businesses, including education, finance, automobiles, and healthcare.
openaire +1 more source