Results 111 to 120 of about 12,083 (228)
A contabilidade e o valor real do cliente no processo de CRM no setor de varejo supermercadista [PDF]
, 2006 TCC (Graduação) - Universidade Federal de Santa Catarina. Centro Socioeconômico. Curso de Ciências ContábeisEste trabalho propõe simular o cálculo do valor real do cliente (LTV – Lifetime Value) para uma empresa.
Vichroski, Tatiane da Silva Ferreira
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An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms
Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is ...
Gray, Allan W. +4 more
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Why should SME adopt IT enabled CRM strategy? [PDF]
Recent trends of fast adoption of CRM, whether as a philosophy, a strategy, an aid to the general marketing effort and mix, or merely as a fashion; as every body else is doing it; is driven by a clear acknowledgement and recognition that long-term ...
Miruna MAZURENCU MARINESCU +2 more
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Cogent Social SciencesThe study aims to assess the factors affecting the successful implementation of customer relationship management (CRM), as well as the relationship between the successful implementation of CRM and customer loyalty, in 3-to-5-star hotels in Vietnam.
Nguyen Viet Thai +4 more
doaj +1 more source
Integrating social customer relationship management into customer relationship management processes in academic library [PDF]
, 2014 Social Customer Relationship Management (SCRM) is a novel concept that unites social media technology with customer relationship management. It is essential that libraries in academic environments and their members require some specific means to ...
Alilou, Farima
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Ukrainian Journal of Educational Studies and Information Technology, 2017 У статті визначено зміст терміну CRM система customer relationship management, наведено перелік всіх існуючих CRM систем, визначені вимоги до них та наведена порівняльна характеристика найбільш популярних CRM-систем.
С.С. Коновалов
doaj +2 more sources
, 2005 Readings concerning Customer Relationship Management (CRM) show that it is not always easy to implement such a system. Although most of these readings provided solutions for making these kinds of implementations a success, only a few have highlighted ...
Durand, Mireille N., Kuukkanen, Sanna K.
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Media Ekonomi dan ManajemenThis paper undertakes a comprehensive analysis of the cutting-edge maneuvers in Electronic Customer Relationship Management e-CRM in an e-commerce context, encompassing four significant categories: e-CRM, cost, technology acceptance, and customer ...
Iyus Rustandi +2 more
doaj +1 more source
Strategic issues in customer relationship management (CRM) implementation
Business Process Management Journal, 2003 The number of customer relationship management (CRM) implementations has grown dramatically in recent years. However, few academic studies of the issues associated with the implementation of the concept are available. This paper offers a modest contribution through the analysis of a case study of a CRM implementation at a UK‐based manufacturing company.
openaire +3 more sources
Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC) [PDF]
, 2015 Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football ...
Hassan, Haslinda +2 more
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