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Customer's Relationship Management (CRM)
International Journal of Creative and Open Research in Engineering and ManagementCustomer Relationship Management (CRM) plays a vital role in enhancing business performance by effectively managing customer interactions and data. The proposed system, “We Move Paper,” focuses on transforming traditional paper-based customer management into a fully digital and automated platform.
A.B.Hajira Be A.B.Hajira Be +2 more
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Understanding customer relationship management (CRM)
Business Process Management Journal, 2003Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development.
Injazz J. Chen, Karen Popovich
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Kegunaan Customer Relationship Management (CRM)
Applied Business and Administration Journal, 2022In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction ...
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CRM: Customer Relationship Management
2017Customer Relationship Management was introduced in Part I. This chapter contains the detailed description of the individual methods, additional remarks on the topics of the CRM strategy and customer relationship, as well as a detailed discussion about the failure of many CRM concepts.
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Customer Relationship Management (CRM)
2014Customer Relationship Management (CRM) ist ein ganzheitlicher Ansatz zur strategischen und operativen Unternehmensfuhrung. Auf Basis einer CRM-Strategie steuert, integriert und optimiert ein Unternehmen abteilungsubergreifend alle interessenten- und kundenbezogenen Prozesse.
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Customer Relationship Management (CRM)
2013The considerable value of CRM is well documented in the literature, and it is further exemplified in today's highly turbulent, competitive, and fragmented markets. Nevertheless, the conceptualisation and operationalisation of CRM remains an area of intense debate, and hence, by reviewing and synthesising literature from the various relational research ...
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Customer relationship management (CRM) banking
30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness, Vol III, 2022In a condition of fierce competition on the financial market, when banks are losing more and more of their market and customers, CRM banking presents itself as a personalized solution to this problem. The purpose of this research is to highlight the advantages of CRM banking for both the bank and the customer.
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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SERVICES
Customer Relationship Management (CRM) has become a critical strategy for businesses in the services sector, where customer retention and satisfaction are key drivers of success. This chapter explores the various facets of CRM as applied to services, from foundational concepts to the integration of modern technologies like AI and big data.Dr. S. Mahendran +3 more
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The management of the relationship with the customer/insured: CRM
2010In the changed competitive environment, the insurance companies' priority is to gain more control over final market, or lay hold of the relationship with the customer. The aim of this paper is to discuss how to recover (reuse) the insurer/insured relationship .
Coviello A, Di Trapani G
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