Results 141 to 150 of about 1,540 (182)

CRM: Customer Relationship Management

2017
Customer Relationship Management was introduced in Part I. This chapter contains the detailed description of the individual methods, additional remarks on the topics of the CRM strategy and customer relationship, as well as a detailed discussion about the failure of many CRM concepts.
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Customer Relationship Management (CRM)

2013
The considerable value of CRM is well documented in the literature, and it is further exemplified in today's highly turbulent, competitive, and fragmented markets. Nevertheless, the conceptualisation and operationalisation of CRM remains an area of intense debate, and hence, by reviewing and synthesising literature from the various relational research ...
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Customer relationship management (CRM) banking

30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness, Vol III, 2022
In a condition of fierce competition on the financial market, when banks are losing more and more of their market and customers, CRM banking presents itself as a personalized solution to this problem. The purpose of this research is to highlight the advantages of CRM banking for both the bank and the customer.
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Customer's Relationship Management (CRM)

International Journal of Creative and Open Research in Engineering and Management
Customer Relationship Management (CRM) plays a vital role in enhancing business performance by effectively managing customer interactions and data. The proposed system, “We Move Paper,” focuses on transforming traditional paper-based customer management into a fully digital and automated platform.
A.B.Hajira Be A.B.Hajira Be, J.Syed Raffi Ahamed J.Syed Raffi Ahamed, PraveenKumar.B PraveenKumar.B   +2 more
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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN SERVICES

Customer Relationship Management (CRM) has become a critical strategy for businesses in the services sector, where customer retention and satisfaction are key drivers of success. This chapter explores the various facets of CRM as applied to services, from foundational concepts to the integration of modern technologies like AI and big data.
Dr. S. Mahendran, S. Sathish, K. Malathi, Dr. J. Jolly Vini Sheeba   +3 more
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Customer Relationship Management (CRM)

2022
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The management of the relationship with the customer/insured: CRM

2010
In the changed competitive environment, the insurance companies' priority is to gain more control over final market, or lay hold of the relationship with the customer. The aim of this paper is to discuss how to recover (reuse) the insurer/insured relationship .
Coviello A, Di Trapani G
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Customer Relationship Management (CRM)

2012
Christian Schawel, Fabian Billing
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Research model for measuring the impact of customer relationship management (CRM) on performance indicators

Economic Research-Ekonomska Istrazivanja, 2021
José-Antonio Gil-Gómez, Vicente Guerola-Navarro, Raul Oltra-Badenes   +2 more
exaly  

Customer Relationship Management (CRM) Systems

This study investigates the influence of artificial intelligence (AI) on student enrollment in higher educational institutions in Kerala, with a particular emphasis on the mediating role of customer relationship management (CRM) systems. Employing a descriptive research design, a self-prepared questionnaire was administered to a purposive sample of 200
Limson Antony Puthur, Meljo Thomas Karakunnel, Vishnu Achutha Menon   +2 more
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