Results 121 to 130 of about 1,491 (175)

Customer Relationship Management (CRM)

2009
This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific technical
Christian Schawel, Fabian Billing
openaire   +2 more sources

Customer Relationship Management (CRM)

2010
By establishing the position that electronic customer relationship management (eCRM) is a form of CRM, this chapter sets out to aid the reader in understanding why CRM and eCRM initiatives are both promising and challenging. By exposing the reader to common CRM literature, the chapter documents how companies can determine the best blended approach to ...
Kelley O’Reilly, David Paper
openaire   +2 more sources

Customer Relationship Management (CRM)

The Business & Management Collection
The following sections are included:IntroductionFrameworkHistorical development of the components of CRMAn illustrative history of CRM applicationsSummary and what ...
  +6 more sources

Customer Relationship Management CRM

SSRN Electronic Journal, 2019
The detail research deals with conceptual framework of customer relationship management for building quality connections with customers through technical networking techniques to build better brands for the product.
openaire   +1 more source

Customer Relationship Management (CRM) Metrics

International Journal of Enterprise Information Systems, 2006
Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with ...
Timothy P. Shea   +4 more
openaire   +1 more source

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