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Digital technologies and performance incentives: evidence from businesses in the Swiss economy. [PDF]
Lehmann J, Beckmann M.
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The role of total quality management in enhancing customer satisfaction in Gulf Cooperation Council (GCC) countries. [PDF]
Alsaqer S, Katar I, Abdelhadi A.
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Interoperable smart city transformation: Insights from European data space for smart communities. [PDF]
Meszaros S, Puura A, Thoeye T.
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Fostering food safety culture in food service organizations: the synergistic role of spirituality and safety climate. [PDF]
Chen X.
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Customer relationship management (crm) strategy
Diadechko, Alla Mykolaivna, Shaban, G.
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Customer Relationship Management (CRM)
2009This chapter discusses customer relationship management (CRM) as a customer-focused business strategy enhanced by technology that automates and enhances business processes to proactively manage profitable and long-term customer relationships. CRM solutions span a continuum of implementations from a narrow tactical implementation of a specific technical
Christian Schawel, Fabian Billing
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Customer Relationship Management (CRM)
2010By establishing the position that electronic customer relationship management (eCRM) is a form of CRM, this chapter sets out to aid the reader in understanding why CRM and eCRM initiatives are both promising and challenging. By exposing the reader to common CRM literature, the chapter documents how companies can determine the best blended approach to ...
Kelley O’Reilly, David Paper
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Customer Relationship Management (CRM)
The Business & Management CollectionThe following sections are included:IntroductionFrameworkHistorical development of the components of CRMAn illustrative history of CRM applicationsSummary and what ...
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Customer Relationship Management CRM
SSRN Electronic Journal, 2019The detail research deals with conceptual framework of customer relationship management for building quality connections with customers through technical networking techniques to build better brands for the product.
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Customer Relationship Management (CRM) Metrics
International Journal of Enterprise Information Systems, 2006Adopting a focus on CRM has been an industry standard for nearly two decades. While evidence suggests that a majority of the attempts to implement CRM systems fail, no single reason for the failures has been identified. Assuming that CRM implementation is an extension of a customeroriented business strategy and assuming successful integration with ...
Timothy P. Shea +4 more
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