Results 81 to 90 of about 12,083 (228)
TREN IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS ARTIFICIAL INTELLIGENCE
JSiI (Jurnal Sistem Informasi)CRM (Customer Relationship Management) merupakan alat yang sangat penting bagi organiasasi untuk menjaga hubungan baik dengan pelanggan. Disisi lain perkembangan teknologi AI (Artificial Intelligence) telah berkembang sangat pesat.
Muhammad Shofiudin +3 more
doaj +1 more source
An investigation on relationship between CRM and organizational learning through knowledge management: A case study of Tehran travel agency [PDF]
Management Science Letters, 2013 Customer relationship management (CRM) plays essential role on the success of many business units. CRM integrates necessary data from internal and external sources to assist managers and employees for business development.
Mirza Hasan Hosseini +2 more
doaj
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
Journal of Consumer Behaviour, Volume 25, Issue 4, Page 1877-1896, July 2026.ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Intelligent data mining and personalisation for customer relationship management
, 2004 Customer relationship management (CRM) initiatives have gained much attention in recent years. With the aid of data mining technology, businesses can formulate specific strategies for different customer bases more precisely. Additionally, personalisation
Wong, K.W. +7 more
core
A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates [PDF]
پژوهشهای مدیریت عمومی, 2011 Today the strong relationship with customers is the most important factor in successfulness of any business. Hence, the concept of customer relationship management, which means the effort to create and deliver value to customers, has been highly ...
doaj +1 more source
Engineering Reports, Volume 8, Issue 7, July 2026.Overview of the paper organization, illustrating the hierarchical structure of cybersecurity domains in ICS and CPS, including attack analysis, security approaches, offensive tactics, career guidance, and concluding discussions. ABSTRACT The convergence of operational technology (OT) with IP‐based information systems has exposed industrial control ...
M. A. Khalifa +2 more
wiley +1 more source
Customer Relationship Management in Romanian Banks [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 Nowadays, banks noticed the importance of the CRM systems and started to implement them according to their strategy. Customer relationship management solutions help banks to raise their number of clients, retain existing ones and grow their customer ...
Alina Elena Cerchi, Alexandra Zaif
doaj
A study on the relationship between E-CRM features and e-loyalty: The case in UK
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.E-CRM emerges from the Internet and web technology to facilitate the implementation of CRM; it focuses on Internet or web-based interaction between ...
Alhaiou, Talhat Almohamed
core
Customer relationship management [PDF]
After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers.
Alina Mihaela Dima +1 more
core +2 more sources
Indonesian Interdisciplinary Journal of Sharia EconomicsThis research aims to analyze the implementation of Customer Relationship Management (CRM) at PT. Milenial Agri Nusantara. The company operates in the buying and selling of coffee beans for both domestic and international purposes.
Alwi Rizki, Sujoko Sujoko, Nur Wening
doaj +1 more source