An empirical study to identify and rank CSFs in customer relationship management (CRM): A case study of oil products distribution [PDF]
Management Science Letters, 2011 Customer relationship management (CRM) is founded based on the value exchange between organization and customers and focuses merely on the value created in this connection.
Seyed Mehdi Tofighi +3 more
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Hubungan Media Customer Relationship Management Dengan Kepuasan Pelanggan pada Hotel Istana Nelayan
Journal the Winners, 2003 Facing comptetition in service company, especially hotels, must have the ability to give services in order to satisfy the customer. Customer Relationship Managemen (CRM) is one of communication media between company and customer that profitable for both
Chandra Wibowo Widhianto +2 more
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Measuring and managing customer relationship risk in business markets. [PDF]
, 2007 There have been repeated calls from top management and marketing academics for greater accountability in marketing so that the financial returns of marketing investments can be more robustly evaluated.
Ryals, Lynette, Knox, Simon
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Jurnal Teknologi Informasi dan Ilmu Komputer, 2018 Customer Service Information System that implements Customer Relationship Management (CRM) strategy is a tool used to drive Creative House Ogan Ilir Indralaya so as to improve the quality of service to its customers.
Shabrina Amatullah +3 more
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Customer journey redefined: Social-CRM and beyond [PDF]
, 2022 The rising popularity of social media has added a new challenge that companies are facing today since they can hardly manage the information that is shared about their products and brands among the members of these social platforms. Customer relationship
Çakıcı N.M.
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The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan [PDF]
Innovative MarketingDespite extensive research and practice in the topic of customer relationship management (CRM), the hotel industry still lacks clarity on the effect of CRM on customer satisfaction performance.
Abdulrahman Al-Kharabsheh
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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY
Journal of Management Small and Medium Enterprises (SME's)This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type.
Aliya Naura Fakhirah +2 more
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Study the Impact of Customer's Profile and Participation on the Performance of Customer Relationship Management in Service Organizations [PDF]
International Journal of Research in Industrial Engineering, 2012 CRM or customer relationship management is a continuous process consisting of creating and applying knowledge and market intelligence to establish and maintain the relationships with customers that have the most efficiency.
S.K. Kamali +2 more
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The importance of implementing CRM concept in the banking sector [PDF]
Bankarstvo, 2015 In the past banks traditionally operated at the predominantly stable market. With the outbreak of the economic crisis and the increased number of competitors the situation has drastically changed.
Marinković Vladimir
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Business: Theory and Practice, 2022 This research proposes a framework linking supply chain management (SCM) practices to customer relationship management (CRM) objectives through better organizational performance.
Nourhan Ahmed Saad +2 more
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